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Product Description
Product Description
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.
Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be.
Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
About the Author
The editors of Creative Publishing international have created dozens of best-selling titles in the fields of cafting, sewing, home repair, home improvement, home decor, and landscaping.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars
You'll need a magnifying glass to read!,
By Sillycow "sillycow" (Canada) - See all my reviews
This review is from: Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identy Design (Paperback)
Not a bad book, but found the text to be so difficult to read. You'll be like reading all fine prints from page 1 to the end. Why would they torture readers like that, saving paper? Forget it if you are planning to read it in a bus on your way to work.
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Most Helpful Customer Reviews on Amazon U.S. (beta) Amazon U.S.:
3.3 out of 5 stars (13 customer reviews) 1 of 1 people found the following review helpful:
4.0 out of 5 stars
Graphic that really works,
By Kenneth Henry - Published on Amazon U.S.
This review is from: Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identy Design (Paperback)
I recommend this publication for all Graphic Artist/Designers. I also use this book as as a teaching aid for my graphic design students. Very educational and the historical data is so simple but yet detail.
3 of 4 people found the following review helpful:
3.0 out of 5 stars
terribly tiny type,
By juicyfruit - Published on Amazon U.S.
This review is from: Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identy Design (Paperback)
I got the softcover version of this book and have paged through parts of it. The case studies are interesting and perhaps inspirational, but the content is secondary here because -- and this is the only reason I'm writing this review -- THE TYPE IS TOO SMALL!!! Now as a 28-year-old designer with average vision, who loves small type and good design as much as anyone, I know what it feels like to have a client ruin a perfectly good design by saying they can't read 10 pt type. But this book's type is really too tiny to be functional. The effort of reading gets in the way of enjoyment. I recommend holding the book about six inches away in very bright light. If you buy this book, get the hardcover version; apparently it's larger-sized.
2 of 3 people found the following review helpful:
1.0 out of 5 stars
Design Trumps Function?,
By Fishychips - Published on Amazon U.S.
This review is from: Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identy Design (Paperback)
For a design book, it would be fabulous except for the fact that you need a magnifying glass in order to read it (what appears to be 5pt type set in gray). For this reason, when design and layout of the book negates the purpose (function) of the book, it is rendered useless. Rockport is well known for its beautiful graphic design books, but I have noticed several of their other titles also designed this way. Sorry I bought it, sold it for a loss.
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