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Graphic Design: The New Basics Paperback – Apr 1 2008


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Graphic Design: The New Basics + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
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Product Details

  • Paperback: 248 pages
  • Publisher: Princeton Architectural Press; 1 edition (April 1 2008)
  • Language: English
  • ISBN-10: 1568987021
  • ISBN-13: 978-1568987026
  • Product Dimensions: 20.3 x 1.9 x 22.9 cm
  • Shipping Weight: 771 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #55,183 in Books (See Top 100 in Books)

Product Description

About the Author

Ellen Lupton is adjunct curator at the Cooper-Hewitt, National Design Museum, and co-chair of the design department of the Maryland Institute College of Art. She is a Chrysler Design Award winner and the best-selling author of Thinking with Type, D.I.Y Design It Yourself, D.I.Y. Kids, Design Culture Now, and Mixing Messages.

Inside This Book (Learn More)
First Sentence
The New Basics Designers at the Bauhaus believed not only in a universal way of describing visual form, but also in its universal significance. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews

2 of 2 people found the following review helpful By TGD on Oct. 28 2014
Format: Kindle Edition Verified Purchase
I purchased and reviewed this book when a student of mine (who turned out to be a top performer) complained that, "It's a cover and some pictures and nothing in between. It doesn't explain anything."

Sadly, I have to confirm her analysis. As a design instructor, I'll say flatly that this book simply does not contain what you need to know to understand the fundamentals of design.

This book is not a design text at all, but rather a collection of student art exercises (not design exercises, as the book title would imply).

The chapter outline does list a smattering of the fundamental concepts of design. But the book is devoid of any content, visual or verbal, that clearly explains the concepts it does mention.

Further, the book is missing many critical basic concepts, especially those developed in the last couple of decades (which is odd given the title). As such, it was long out of date the moment it was printed.

As such, it does nothing to prepare a student to make informed decisions in the discipline of visual design.

If you just want to look at some pictures of interesting student art projects, this book might be worth the $20. Even then, there are much better books.
But, if you want even a basic primer in the discipline of visual design, you'll need to look elsewhere.

If you were uninformed when you started this book, you'd be uninformed when you finished.

Visual design and its parent discipline, communications design, are in the midst of an explosive and exciting revolution of understanding.

But this book is not a window into that body of rapidly evolving knowledge.
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3 of 3 people found the following review helpful By Randy Barba on Oct. 13 2011
Format: Paperback
Although I am new to graphic design, I have a long past working in arts, craft, and design - notably glass and photography - and for the most part, I am self taught. As a new comer to university design education, I have been nothing short of shocked by the mindset that is required to properly accomplish project goals and learn a lot of these necessities. Many people can create a compelling piece of visual communication, no matter their skill level, but can you accomplish very specific goals with very limited elements of design? How can you show me a strong static/motion contrast with just lines and/or dots? These foundation exercises have been extremely intriguing as it is such a new way of thinking, but it has also been extremely difficult stepping outside of my normal ways of thinking.

A single teacher is going to have a hard time breaking hardened design theory and practice - or bad habits, one could say - and I found books to be the answer. Since then, I have slowly been hording a huge selection of graphic and design books. Seriously, a LOT of them including a majority of the well known/iconic ones - I have a lot to compare to. Amidst my struggles, I thankfully found Armin Hoffman's "Graphic Design Manual", and it has been integral to my development and learning.

As I have been moving through my second year, Hoffman's book continues to be my number one source for inspiration when having to work with very constricting and basic design elements. However, there is a point where it can't help anymore. Being an introductory book from the 60's, it is most certainly dated. It can give you a mindset, but it does not put you in any contemporary position to move forward with developing concepts.
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By Ronald k on Oct. 28 2012
Format: Paperback Verified Purchase
This book gave me a better understanding on graphic design. I took interactive multimedia at Algonquin college , and this book has helped me out allot.
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By randy on Sept. 26 2014
Format: Paperback Verified Purchase
The book came in a perfect condition
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0 of 3 people found the following review helpful By jhilao on June 29 2013
Format: Paperback Verified Purchase
I got this book and 2 other design books, all packaged nicely and they all came together! I thought I was going to get these books all on several shipments, but Amazon was able to bunch all 3 books together. Very happy with the shipping and costs. Thank you!
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