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Product Description
Product Description
Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques-from quick, seat-of-the-pants approaches to more formal research methods-for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves. * Includes discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky * Brainstorming is a big topic in business and product design circles, but little has been written on this topic with graphic designers in mind * Smart, compact, reader-friendly, visually inspiring introduction to the graphic design process * Includes 240 colour and 125 B&W photographs
About the Author
Ellen Lupton is a designer, writer, curator, and educator. Her books include Indie Publishing, D.I.Y.: Design It Yourself, Graphic Design: The New Basics (with Jennifer Cole Phillips), Design Your Life (with Julia Lupton), and many others. She is curator of contemporary design at Cooper-Hewitt National Design Museum and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. Her articles and illustrations have appeared in Print, I.D., Metropolis, the New York Times, and other publications. She received the AIGA Gold Medal for Lifetime Achievement in 2007. Jennifer Cole Phillips is a designer, educator, and author. She is associate director of the Graphic Design MFA Program at Maryland Institute College of Art (MICA), and Principal of J. Cole Phillips Design, a studio specializing in visual identity, packaging, and environmental design. She is co-author of Graphic Design: The New Basics (with Ellen Lupton). Her work has received awards from the American Center for Design, the American Institute of Graphic Arts, Graphis, The Art Directors' Clubs of New York and Metropolitan Washington, and Print, among others. She served on the board of the American Institute of Graphic Arts for seven years.
Inside This Book
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.7 out of 5 stars (3 customer reviews)
13 of 14 people found the following review helpful
2.0 out of 5 stars
A good book but I was in for more, Oct 6 2011
By Pat - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Graphic Design Thinking: Beyond Brainstorming (Paperback)
Lupton is one of the biggest names in graphic design teaching in the US, author of several successful books.I've read Graphic Design: The New Basics and Thinking with Type, which are two great books, especially the latter. For this book, nevertheless, I thought there is a feeling of "I wanted more". Maybe it's too basic, maybe it wasn't fully developed, but the overall theme of creativity just fell short.
I'd say it's OK for beginners, but for the folks who already work with design, reading stuff like "during a focus group pay attention to making the right questions" seems quite foolish.
In my opinion the best stuff in the book is the bibliography, I'll definitely check out the authors she mentions throughout the book. Maybe then I'd be able to get some in-depth content on such interesting topics.
Mrs. Lupton: please write your next book for advanced students! Or if you don't, make it clear before people buy the book. Just basic consumer targeting.
7 of 7 people found the following review helpful
4.0 out of 5 stars
I really love this book!, Oct 24 2011
By Todd Cherches - BigBlueGumball - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Graphic Design Thinking: Beyond Brainstorming (Paperback)
Wow -- I loved this book! It is kind of a hodge-podge of topics related to design, but more than that, it is a visually-stimulating catalyst to creativity and innovation.What the various chapters lack in depth, the book more than makes up for in breadth by touching on a wide range of incredibly valuable topics from problem-definition to idea-generation to solution-finding.
As a non-designer, this book opened my eyes to the value of adopting a design perspective, and triggered numerous thoughts and questions that I had never before considered while providing me with a greater appreciation for topics related to form & function, user experience, and so much more.
I recommend this visually beautiful book to anyone who wants to change their paradigm and see the world around them through an exciting new lens. This book is a welcome new addition to my innovation and visual thinking library that I know I will reference often.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Really fun read, Nov 25 2011
By Camille - Published on Amazon.com
This review is from: Graphic Design Thinking: Beyond Brainstorming (Paperback)
Great to guide you through the difficult road of creativity, very nice and inspirational. And if it's edited by Ellen Lupton, then you can be certain it's a good book!
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