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Product Description
Product Description
Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen.
About the Author
Adrian Shaughnessy was co-founder of the leading London-based design company Intro and was the company's creative director for 15 years before leaving in 2003 to pursue a career as a design writer. He writes regularly for Print magazine and for UK design magazines Eye, Creative Review, Design Week, and Grafik, and is a contributor to The Wire magazine.
Inside This Book
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First Sentence
Among the myriad definitions of graphic design, one of the most illuminating is by the American designer and writer Jessica Helfand. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Among the myriad definitions of graphic design, one of the most illuminating is by the American designer and writer Jessica Helfand. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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4.5 out of 5 stars (40 customer reviews)
41 of 44 people found the following review helpful
5.0 out of 5 stars
Not just for graphic designers, must read for all design students, May 19 2006
By Y. Shimizu - Published on Amazon.com
This review is from: How to Be a Graphic Designer, Without Losing Your Soul (Paperback)
If you are in commercial art field, regardless whether you are in graphic design or not, you must read this book. It tell you everything you wish your design school teachers had told you about the business of being a commercial artist. As an art school instructor myself, I made this book into a recommended reading material for my graduating illustration majors. Just cross the words "design" in this book and write over "illustration" (or animation, advertising, or whichever commercial art occupation), and more than 95% of it works. It is because this book does not teach you the tricks and gimmicks, but teaches you the philosophy of the business of being a commercial artist.
23 of 26 people found the following review helpful
5.0 out of 5 stars
This new, expanded edition provides new chapters on professional skills, global trends in design, and more, July 9 2006
By Midwest Book Review - Published on Amazon.com
This review is from: How to Be a Graphic Designer, Without Losing Your Soul (Paperback)
How to Be a Graphic Designer Without Losing Your Soul first appeared in 2005 to instant acclaim and has since become a basic resource for graphic designers, blending business philosophy with techniques geared to help young professionals hone their skills. This new, expanded edition provides new chapters on professional skills, global trends in design, and more.
19 of 21 people found the following review helpful
5.0 out of 5 stars
What they don't teach you in school, Feb 25 2006
By Ben Wexlar - Published on Amazon.com
This review is from: How to Be a Graphic Designer, Without Losing Your Soul (Paperback)
Anyone entering into the field of graphic design, either coming out of school or embarking on a career solo, should read this book. It doesn't mess with what the best typefaces are, or any software tricks. Instead, it lets you in on how designers think, and how to be successful in your endeavors. A foreward written by Sagmeister himself, along with interviews with other "rock star" designers, make this book simply amazing.
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