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How to Be a Graphic Designer without Losing Your Soul: New Expanded Edition Paperback – Sep 8 2010

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Product Details

  • Paperback: 176 pages
  • Publisher: Princeton Architectural Press; New edition (Sept. 22 2010)
  • Language: English
  • ISBN-10: 1568989830
  • ISBN-13: 978-1568989839
  • Product Dimensions: 19 x 1.9 x 22.9 cm
  • Shipping Weight: 476 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #90,748 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Adrian Shaughnessy was co-founder of the leading London-based design company Intro and was the company's creative director for 15 years before leaving in 2003 to pursue a career as a design writer. He writes regularly for Print magazine and for UK design magazines Eye, Creative Review, Design Week, and Grafik, and is a contributor to The Wire magazine.

Customer Reviews

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Most Helpful Customer Reviews on (beta) 22 reviews
24 of 28 people found the following review helpful
Average read, disappointed June 2 2011
By Patterson - Published on
Format: Paperback Verified Purchase
I got this book with high hopes, since it came highly recommended by authors that I respect and love, as well as the Amazon community of reviewers. Also I can relate to the title ;) Unfortunately, I felt this book was only so-so; a few good points and insider chuckles, but overall, the author was very vague and drawn-out in his advice.

And quite honestly, I disagreed with much of what he was encouraging others to do, especially if the point was NOT to lose your soul!

For example, he makes the case of making your clients happy even if what they want is horrible design--at least that's how I took it. Granted, there's a fine line between satisfying your clients and being a commodity. I personally am trying to side more with David Airey's (Logo Design Love, excellent book!) philosophy--you're the expert, don't sell your soul and be a doormat. Which, in my opinion, this book was more or less failed to do, despite the title.
3 of 3 people found the following review helpful
Great guide, especially for students and newbies Nov. 2 2011
By C. Lines - Published on
Format: Paperback Verified Purchase
I had to buy this book for class and I'm so glad I did. Definitely get the new version! (Most of the old one is available on google books for free anyway...) The edits are relavant to what's going on in graphic design now. As a student, I feel like this book contains a lot of helpful information not always taught in design programs. Get reading!
6 of 8 people found the following review helpful
Good enough to read, nothing too fresh Nov. 30 2010
By J. Chen - Published on
Format: Paperback
I found this book a good enough read for people who are intrigued by the title, but don't expect any personal revelations after reading this book

Things I liked:

- shared personal experiences from the author
- easy book to read (no complex vocabulary)
- gives advice to young designers/students

Things I don't like about the book:

- the typesetting (I feel that the words are kerned way too close together, to a point where I find it distracting)
- author keeps name-dropping people/places he knows
- doesn't go indepth with some of the topics he present. The book claims to talk about the stuff that you don't learn in school, yet I feel that the author does not say anything that an astute student wouldn't already have figured out by themselves.
- Interviews at the back of the book not really that helpful for students

Personally, I would give it a 3.5 out of 5 stars, but I rounded up since I found the book interesting enough to read.
I would assume that I'm the target audience (young graphic designer right out of school), but I didn't really find any thing that I haven't already touched upon in my life. I do feel that the book had some good tips and personal examples.

conclusion: read it if you are interested with the title. Don't read it if your already deep into the graphic design world (though there are a few chapters about starting your own studio).
3 of 4 people found the following review helpful
Must read Sept. 21 2012
By Goffredo Puccetti - Published on
Format: Paperback Verified Purchase
This is book is a classic. It was very good when it came out years ago and it is simply a must today with this expanded edition.
Its place is firmly in the syllabus of any course on visual culture, communication and graphic design. Several lines from the chapter about the required qualities of graphic designers are now posters on my wall. Read this book if you are practicing, studying, loving graphic design. Not only you will keep your soul intact, you will indeed expand it. Every single page seems to have been written - and designed, I might add, as even the book's page layout reads as powerful statement - with the purpose of igniting conversations well beyond graphic design.
1 of 1 people found the following review helpful
Years of experience packed into a book Sept. 26 2011
By Josh Ryan - Published on
Format: Paperback
This book answers every question a young designer has burning in their mind. Everything design school didn't teach you about the real world of design and how the business works is in here. It contains a wealth of knowledge about the ins and outs of the graphic design world, agencies, getting a job, freelancing, and more written in an easy to navigate and easy to digest form. Reading this book getting out of design school eased my mind it was like having an experience professional mentor in a book.

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