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Why is TV so bad? Are corporations moral or sociopathic? Wade Rowland pondered these questions when he was fired from his job as a Canadian TV network news executive. Out of these ruminations emerged Rowland's book
Greed, Inc. Rowland, the author of books about Galileo and the Internet, warns that corporations have grown too powerful and have spawned a "selfish, market-driven society."
Greed, Inc. covers some of the same ground as Joel Bakan's bestselling book,
The Corporation, but where Rowland stakes new ground is by investigating how the modern corporation is a perversion of the philosophy of Western thinkers like Adam Smith, who he suggests would be horrified to see how businesses run amok in today's world.
Rowland doesn't blame corporations themselves or their executives or shareholders. The problems, he writes, go much deeper and are not restricted to a few "bad apple" companies like Enron and WorldCom. Corporations can't be expected to act morally, Rowland argues. They are fundamentally amoral, with only a responsibility to follow their profit-making interests. How can they be expected to fulfill the "social good" without being forced to do so by society and government? At the root of the modern corporation, Rowland suggests, is a flawed assumption that comes from Rationalist philosophers of the 18th and 19th centuries: that people are naturally greedy and selfish, while social institutions--such as companies--constrain people to act morally. If anything, Rowland writes, it's quite the opposite. Government should force corporations to serve our interests through stronger regulation and restrictions on their size and wealth. "Corporations are not human," Rowland says. "Corporations are tools." Greed, Inc. is not the most elegantly written or original of books, but it will appeal to readers interested in understanding the structural roots of recent corporate-fraud scandals. --Alex Roslin
Review
Timely and important. No anti-capitalist rant, "Greed, Inc." is a wise book by a thinker and writer of great good sense and clarity. Wade Rowland shows how we have allowed the giant corporation to run amok amongst us, and offers ways to tame the beast and re-hitch it to the public good. All who are worried about the mounting damage done to society and nature in the name of profit should read "Greed, Inc." without delay. (
Ronald Wright, author of "A Short History of Progress" )
In trying to understand the aberrant immoral behaviour of his former corporate colleagues, Wade Rowland has brilliantly excavated the ideological foundations of today's business corporation, revealing an inherently inhuman institution inimical to any kind of morality. (
David F. Noble, author of "America by Design" and "Beyond the Promised Land" )