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“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it.” ―Tom Robbins, Esquire magazine
“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.” ―West Coast Review of Books
“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!” ―Philadelphia Sunday Bulletin
Rac Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
If you are an entrepreneur and doing something totally out of the box this book is for you.
Describes the ups and downs.
Great book to read, a must read. Very inspiring book distinguishing how the wealthy and the middle class think.
Book came in very quickly.
its a good book. very interesting, well written and would recommend it to a friend. a very reasonable price and glad i purchased itPublished 23 months ago by R Younger
The main thing that jumps out from this book is Kroc's down-to-earth normalcy, as he explains matter of factly his struggles through life and eventual building of McDonalds.Published on April 1 2013 by D. Seymour
This book is like McDonald's - not very nourishing or satisfying! While I loved reading about Mr. Kroc's upbeat attitude and how he became so successful, I don't think the book was... Read morePublished on Jan. 27 2004
One of Ray Kroc's great innovations, which has been picked up by all the food chains that came after McDonald's, was the concept of cheap, horrible food with cruddy service and low... Read morePublished on Oct. 9 2003 by gsundar
It is truly inspirational to read about a businessman succeeding by being perfectly moral. Ray Kroc continuously focused on delivering positives instead of negatives. Read morePublished on Feb. 23 2003 by Eric Kassan