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Grinding It Out: The Making Of McDonald's Mass Market Paperback – Apr 15 1992


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Product Details

  • Mass Market Paperback: 218 pages
  • Publisher: St. Martin's Paperbacks (April 15 1992)
  • Language: English
  • ISBN-10: 0312929870
  • ISBN-13: 978-0312929879
  • Product Dimensions: 17.7 x 11.1 x 1.6 cm
  • Shipping Weight: 118 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: #60,695 in Books (See Top 100 in Books)


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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems. Read the first page
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Customer Reviews

4.4 out of 5 stars
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Format: Mass Market Paperback Verified Purchase
Great book to read, a must read. Very inspiring book distinguishing how the wealthy and the middle class think.
Book came in very quickly.
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By R Younger on Jan. 3 2014
Format: Mass Market Paperback Verified Purchase
its a good book. very interesting, well written and would recommend it to a friend. a very reasonable price and glad i purchased it
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Format: Mass Market Paperback Verified Purchase
The main thing that jumps out from this book is Kroc's down-to-earth normalcy, as he explains matter of factly his struggles through life and eventual building of McDonalds.
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By A Customer on Jan. 27 2004
Format: Mass Market Paperback
This book is like McDonald's - not very nourishing or satisfying! While I loved reading about Mr. Kroc's upbeat attitude and how he became so successful, I don't think the book was very well-written. (I couldn't believe it was written by a former journalist for the Chicago Tribune!) Nevertheless, I found many inspirational quotes in the book, such as the homily that Mr. Kroc recites ... that not even education and talent can make you a success. You need persistence, for the world is full of people who had the other two but never went too far.
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Format: Mass Market Paperback
When it comes to business literature there are three kinds of writers:
1. Those who did it and write about it: business owners and entrepreneurs
2. Those who read about it: journalists, business books writers, and historians
3. Thos who think about it: professors, researchers, and think tanks
Every single of has their own merit and contribution to the world of business history, but for me it is very important as a business professional to learn from the people who did it. What were they thinking? What where they feels? Why?
The other two kinds of writers can tall you what they did and how but they can never tell you why?
Which is why I recommend reading books like "Grinding It Out".
Even though most people might think that McDonald's was brought to the world by a family baring that name, it was Ray Kroc who found them in California and brought it to the billions of people worldwide.
In this book you make many discoveries as to the reason for McDonald's success. Why did they become number one in their category? What was Ray Kroc thinking and why he chose the path he walked.
I highly recommend this book instead of all of the other books about McDonald's because you the inside prospective from the person who did it all, but perhaps most importantly you get to know why!!!!
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By Eric Kassan on Feb. 24 2003
Format: Mass Market Paperback
It is truly inspirational to read about a businessman succeeding by being perfectly moral. Ray Kroc continuously focused on delivering positives instead of negatives. He was way ahead of his time, realizing the power of the entrepreneurial spirit and how to harness that in a large corporation.
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By ray on Feb. 14 2003
Format: Mass Market Paperback
Ray Kroc's wisdom from his autobiography:
"You have to spend money to make money."
"I have always believed that each man makes his own happiness and is responsible for his own problems."
"A man must take advantage of any opportunity that comes along."
"I was driven by ambition. I hated to be idle for a minute. I was determined to live well and have nice things, too."
"I work from the part to the whole, and I don't move on to the large scale ideas until i have perfected the small details."
"It's lonely on top."
"Train for a career. Learn how to support themselves and how to enjoy work first. Then if they have a thirst for learning, they can go to night school."
Ah, great person in America!
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