There is no question that this is the book to read if you are in a corporate environment. 800 CEO Read’s Social Media University’s Reading List, August 2009
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About the Author
Charlene Liis a vice president and principal analyst at Forrester. She is the driving force behind Forrester's Social Computing and Web 2.0 research.
Josh Bernoff, is a vice president and principal analyst at Forrester Research, and one ofAmerica's most frequently quoted research analysts.