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      Groundswell: Winning in a World Transformed by Social Technologies [Hardcover]

      Charlene Li (Author), Josh Bernoff (Author)
      4.2 out of 5 stars  See all reviews (5 customer reviews)
      Price: CDN$ 29.95 & this item ships for FREE with Super Saver Shipping. Details
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      Table of Contents

      Introduction Part I: Understanding the Groundswell Chapter 1: Why the Groundswell -- and Why Now? Chapter 2: Jujitsu and the Technologies of the Groundswell Chapter 3: The Social Technographics Profile Part II: Tapping the Groundswell Chapter 4: Strategies for Tapping the Groundswell Chapter 5: Listening to the Groundswell Chapter 6: Talking with the Groundswell Chapter 7: Energizing the Groundswell Chapter 8: Helping the Groundswell to Support Itself Chapter 9: Embracing the Groundswell Part III: The Groundswell Transforms Chapter 10: The Groundswell in your Company: Marketing Chapter 11: The Groundswell in your Company: IT Chapter 12: The Future of the Groundswell

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