- Hardcover: 224 pages
- Publisher: Free Press; 6th Printing edition (Oct 18 1995)
- Language: English
- ISBN-10: 0028740475
- ISBN-13: 978-0028740478
- Product Dimensions: 24.3 x 16.3 x 2.1 cm
- Shipping Weight: 508 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #1,850,725 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Booklist
Mercer Management Consulting, a leading consulting firm specializing in strategic planning, is known for its application of benchmarking techniques. Gertz and Baptista are both principals with Mercer. Along with a corps of Mercer's consultants, they rate here nearly 400 companies that have demonstrated sustained and profitable growth. Analyzing the data, they challenge the notion that companies must reduce their workforce, sell off subsidiaries, and cut operating units to reduce costs and earn profits. They show the diminishing value of downsizing and offer instead strategies for growth. These include servicing core customers, developing new products and services, and better matching of customer segments with products or services; and the authors effectively use examples from their list of "growth champions" to demonstrate their case. David Rouse
Book Description
No company ever shrank to greatness. Drawing upon their new study of more than 1,100 large companies, Gertz and Baptista argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. They reveal that growth opportunities are everywhere, across all industries, even in companies "too bit to grow." 10 line drawings.
Inside This Book
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First Sentence
America's great corporations have been on a size reduction regimen for over a decade. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
America's great corporations have been on a size reduction regimen for over a decade. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Practical and Path-Breaking,
By
This review is from: Grow to be Great: Breaking the Downsizing Cycle (Hardcover)
I'm a big fan of "Grow to be Great". The statistical analysis of companies that grow was insightful and careful. Then the advice about growth strategies helped immensely. Mr. Gertz's ideas on practical ways to generate growth are original and highly valuable. If you are in a company and are interested in finding ways to grow profitably, you should definitely buy this book.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 2 of 2 people found the following review helpful
5.0 out of 5 stars
Practical and Path-Breaking,
By Tim C. Opler - Published on Amazon.com
This review is from: Grow to be Great: Breaking the Downsizing Cycle (Hardcover)
I'm a big fan of "Grow to be Great". The statistical analysis of companies that grow was insightful and careful. Then the advice about growth strategies helped immensely. Mr. Gertz's ideas on practical ways to generate growth are original and highly valuable. If you are in a company and are interested in finding ways to grow profitably, you should definitely buy this book.
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