Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.
Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc.
When I first read it years ago, and rereading it today, I find a lot in this book that is insightful and, moreso, true. Read morePublished on Sept. 3 2003 by Amazon Customer
This is absolutely one of the best researched, most interesting, well written, and easy to read books on this topic. A must read for educators of Info-Age youngsters. Read morePublished on Jan. 2 2003
Maybe my expectations were too high based on the reviews. I found most of the information in this book to be news items. Read morePublished on March 9 2002 by Kenneth P. Hetrick
By a doctoral student at Gonzaga University--
Growing Up Digital is a must read for educators, parents, organizational leaders, and anyone seeking to better understand the... Read more
In his book "Growing up Digital", Don Tapscott introduces to us a new generation of computer users-the N-Gen generation. Read morePublished on Oct. 17 2001 by Julie Furst
Being in the "Baby Bust" generation, and seeing what is on the horizon for the next generation, I was compelled to read this book. Overall, I was frightened. Read morePublished on April 29 2001
Don Tapscott's Growing Up Digital provides the insider perspective on what it means to be part of the net generation. Read morePublished on April 22 2001 by Carol V Lovejoy, EDET doctoral student, Pepperdine University
Don Tapscott has compiled information about today's youth and what they will mean to the future of the economy and society. Read morePublished on March 20 2001 by Rolf Dobelli
The Net Generation, as Tapscott calls it, is the future now. That generation, for which I barely qualify, is the generation that has grown up with (and in many cases on) the... Read morePublished on Feb. 2 2001 by Richard Eriksson