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Growing Up Digital: The Rise of the Net Generation [Hardcover]

Don Tapscott (Author)
3.9 out of 5 stars  See all reviews (41 customer reviews)

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Book Description

Publication Date: October 1997
The first generation to grow up digital has arrived, and they are transforming the way we work, play, and communicate. In Growing Up Digital, bestselling author Don Tapscott profiles this net generation and how its use of digital technology reshaping the way society and individuals interact. Unlike the Baby Boomers who grew up with the passive medium of television, children today, in ever-growing numbers, are embracing interactive media such as the Internet, CD-ROM, and video games. Growing Up Digital highlights how young people-empowered by digital media-learn, work, play, communicate, and shop differently than their boomer parents. It examines what this means for the whole spectrum of society, including our education system, the government, and economy. Taken together, Growing Up Digital offers an overview of the Net Generation's fearless overhaul of our culture; and it gives the members of this generation-and everyone affected by their use of new media-a chance to anticipate and act on what lies ahead.

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From Amazon

Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.

From Library Journal

Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc.
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First Sentence
The Net Generation has arrived! Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
1.0 out of 5 stars N-Geners are Heroes Feb 16 2004
By "sabsimon3"
Format:Paperback
This book will definitely appeal to young people. The author creates the term 'N-Generation' obstensibly because Generation-Y was owned by another author. The book creates a super youth culture that is underappreciated and misunderstood. If you want to write a book that will appeal to young people and get a good rating on the college campus ... just trash the previous generation and the youth will scramble on board the turnip cart. This book does a disservice to youth and to the previous generation by promoting stereotypes, underscoring obscure opinions, and understating the contributions made by the Boomers.
The author should keep in mind that the N-geners didn't create computers and for the most part, they are clueless when it comes to coding. They do not qualify as experts ... not by a long shot. To encourage youth today to believe that they are experts in computers ... and the people who designed them are not ... is setting them up for real disappointment.
The author's opinions on TV and media are also absurd. He creates a model in which the state of everything that is not N-Gen is fixed and unchanging ... while the opposite is true for his heroes. Perhaps the most convincing argument that can be made against this author's opinions is that a good deal of his computer-based examples are already 'off-the-air'. Moreover, his characterization of the pre-web media era as being fearful of the new technology is way off base ... and today's integration of technologies is proof of this.
The book was written to promote sales rather than good, usable, and thoughtful ideas. Young people will adore this author ... not because he makes a good case ... but because he writes what they want to hear ... and makes them feel the way they want to feel ... like heroes.
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4.0 out of 5 stars A slanted perspective on it... Sep 3 2003
By Kelly
Format:Paperback
When I first read it years ago, and rereading it today, I find a lot in this book that is insightful and, moreso, true. The author gives a look into the trends, ways, and lives of the N-Gen that is intriguing. Being one of this generation, it is like looking into my past and recalling my childhood.
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5.0 out of 5 stars Best of the best. Jan 2 2003
By A Customer
Format:Paperback
This is absolutely one of the best researched, most interesting, well written, and easy to read books on this topic. A must read for educators of Info-Age youngsters. It will enlighten the pre- Info-Age generations to a whole new world and way of thinking!
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Most recent customer reviews
2.0 out of 5 stars Nothing New
Maybe my expectations were too high based on the reviews. I found most of the information in this book to be news items. Read more
Published on Mar 9 2002 by Kenneth P. Hetrick
4.0 out of 5 stars The Call of the N-Geners
Tapscott's compelling book provides us with an elucidating glimpse and revelation as to how the Net Generation's facility with the digital media is changing human interactions and... Read more
Published on Jan 30 2002 by Grace Walker, Doctoral Student, Educational Technology, Pepperdine University
4.0 out of 5 stars Net Geners Seize the Day and the Future
Growing Up Digital: The Rise of the Net Generation. Don Tapscott 1998.

Tapscott acknowledges and celebrates that "The Children of a Digital Age" are reconfiguring our work... Read more

Published on Jan 22 2002 by Teresa Lupe Grenot
5.0 out of 5 stars Growing Up Digital
By a doctoral student at Gonzaga University--
Growing Up Digital is a must read for educators, parents, organizational leaders, and anyone seeking to better understand the... Read more
Published on Dec 10 2001
4.0 out of 5 stars Growing Up Digital
In his book "Growing up Digital", Don Tapscott introduces to us a new generation of computer users-the N-Gen generation. Read more
Published on Oct 17 2001 by Julie Furst
4.0 out of 5 stars Gen X perspective on the N-Gen phenomenon
Being in the "Baby Bust" generation, and seeing what is on the horizon for the next generation, I was compelled to read this book. Overall, I was frightened. Read more
Published on April 29 2001
4.0 out of 5 stars Teacher perspective on the N-Generation
Don Tapscott's Growing Up Digital provides the insider perspective on what it means to be part of the net generation. Read more
Published on April 23 2001 by Carol V Lovejoy, EDET doctoral student, Pepperdine University
4.0 out of 5 stars Insightful!
Don Tapscott has compiled information about today's youth and what they will mean to the future of the economy and society. Read more
Published on Mar 20 2001 by Rolf Dobelli
4.0 out of 5 stars Important book on the future use of the Internet
The Net Generation, as Tapscott calls it, is the future now. That generation, for which I barely qualify, is the generation that has grown up with (and in many cases on) the... Read more
Published on Feb 2 2001 by Richard Eriksson
4.0 out of 5 stars Growing Up Digital: The Rise of the Net Generation
In this book, Don Tapscott discusses the differences between the baby boomers (those born between 1946 and 1964) and the "Net Generation" (those born between 1977 and 1997). Read more
Published on Sep 27 2000 by Sandi Ford
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