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Growing Up Digital: The Rise of the Net Generation
 
 
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Growing Up Digital: The Rise of the Net Generation [Paperback]

Don Tapscott (Author)
3.9 out of 5 stars  See all reviews (41 customer reviews)

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Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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The Net Generation has arrived! Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

41 Reviews
5 star:
 (12)
4 star:
 (20)
3 star:
 (4)
2 star:
 (2)
1 star:
 (3)
 
 
 
 
 
Average Customer Review
3.9 out of 5 stars (41 customer reviews)
 
 
 
 
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1.0 out of 5 stars N-Geners are Heroes, Feb 16 2004
This review is from: Growing Up Digital: The Rise of the Net Generation (Paperback)
This book will definitely appeal to young people. The author creates the term 'N-Generation' obstensibly because Generation-Y was owned by another author. The book creates a super youth culture that is underappreciated and misunderstood. If you want to write a book that will appeal to young people and get a good rating on the college campus ... just trash the previous generation and the youth will scramble on board the turnip cart. This book does a disservice to youth and to the previous generation by promoting stereotypes, underscoring obscure opinions, and understating the contributions made by the Boomers.
The author should keep in mind that the N-geners didn't create computers and for the most part, they are clueless when it comes to coding. They do not qualify as experts ... not by a long shot. To encourage youth today to believe that they are experts in computers ... and the people who designed them are not ... is setting them up for real disappointment.
The author's opinions on TV and media are also absurd. He creates a model in which the state of everything that is not N-Gen is fixed and unchanging ... while the opposite is true for his heroes. Perhaps the most convincing argument that can be made against this author's opinions is that a good deal of his computer-based examples are already 'off-the-air'. Moreover, his characterization of the pre-web media era as being fearful of the new technology is way off base ... and today's integration of technologies is proof of this.
The book was written to promote sales rather than good, usable, and thoughtful ideas. Young people will adore this author ... not because he makes a good case ... but because he writes what they want to hear ... and makes them feel the way they want to feel ... like heroes.
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4.0 out of 5 stars A slanted perspective on it..., Sep 3 2003
This review is from: Growing Up Digital: The Rise of the Net Generation (Paperback)
When I first read it years ago, and rereading it today, I find a lot in this book that is insightful and, moreso, true. The author gives a look into the trends, ways, and lives of the N-Gen that is intriguing. Being one of this generation, it is like looking into my past and recalling my childhood.
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5.0 out of 5 stars Best of the best., Jan 2 2003
By A Customer
This review is from: Growing Up Digital: The Rise of the Net Generation (Paperback)
This is absolutely one of the best researched, most interesting, well written, and easy to read books on this topic. A must read for educators of Info-Age youngsters. It will enlighten the pre- Info-Age generations to a whole new world and way of thinking!
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