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Grown Up Digital: How the Net Generation is Changing Your World Hardcover – Oct 24 2008

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Product Details

  • Hardcover: 384 pages
  • Publisher: McGraw-Hill Education; 1 edition (Oct. 24 2008)
  • Language: English
  • ISBN-10: 0071508635
  • ISBN-13: 978-0071508636
  • Product Dimensions: 14.7 x 3 x 24.9 cm
  • Shipping Weight: 658 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #83,371 in Books (See Top 100 in Books)
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From the Back Cover

"A MUST READ...if you understand the Net Generation, you will understand the future."--The New York Times

"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." -BusinessWeek

"A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours."--The Financial Times

"Demonstrates the world-changing power of the Net Generation."--Eric Schmidt Chairman & CEO, Google

"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing."-The Economist

"Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." -The Wall Street Journal


“No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.”
―Brad Anderson, Chairman & CEO, Best Buy

“Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.”
―Michael S. Dell, Chairman & CEO, Dell

“Don Tapscott nails it. A must read.”
―Richard Florida, author, Who’s Your City? and The Rise of the Creative Class

“For anyone leading a talent-based organization, Grown Up Digital is an essential read.”
―William D. Green, Chairman & CEO, Accenture

“The first guide to the land of the Net Generation that should be read both by visitors and residents alike.”
―Nicholas Negroponte, Founder & Chairman, One Laptop Per Child

“In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.”
―Frederick W. Smith, Chairman, President & CEO, FedEx

“Don Tapscott is one of the world's leading cyber gurus.”
―Al Gore

About the Author

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.

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2 of 2 people found the following review helpful By Lightfooted on Dec 30 2008
Format: Hardcover
Grown Up Digital was part of a Christmas present to my mother, inscribed with, "Since we're so far away, here's something to remind you that I'm okay." I wanted to show her how my generation typically lives and thinks - and contributes, values and revolutionizes. More importantly, I knew that GUD would help her to understand the vast cultural phenomena in which she's swept along. As a communications professional, she needs to be kept up-to-date and the book will stretch what she knows about the digital era and how she interacts with it/us/me.

This 'field guide' of the Net Generation is broken up into little bits and bytes of information that we can dip-in and take-out from anywhere in the book. Tapscott links data to anecdotes in a way that thoughtfully captures the perspectives of and on the NetGeners. His personal narrative style meshes well with the graphs and charts - an engaging way to display the complex and challenging facts.

This communication piece bridges the generation gap, provides discussion on digital, institutional and societal issues and proposes that the generations work together to make our future bright.

IMHO, GUD is definitely a great gift to give to those special baby boomers or GenXers in your life, and a valuable read for everyone at any age.

(N.B. The second part of my Christmas present to my mother was a FaceBook and Gmail tutorial on her new MacBook!)
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2 of 2 people found the following review helpful By Paul A. Gilbert on Jan. 31 2009
Format: Hardcover
If you wondered what happen to the kids that Don wrote about in "Growing Up Digital", then read this book. He looks at them and reports that they are doing just fine. In fact he takes issue with those who complain about 'Kids spending all their time on the computer', and declares that they are well adjusted and more in touch then some would give them credit. After reading the book, you will go away realizing your own generation will likely get pwned by this new one, and that you deserve it.
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1 of 1 people found the following review helpful By J. Perron on Dec 19 2008
Format: Hardcover
Our world is undoubtedly becoming increasingly digitized and interconnected. Without some kind of User's Guide, I think a lot of us are fumbling in the dark in this uncharted territory. If there is a guide to help us understand "all these changes," why they are happening, and just who is leading the way, Grown Up Digital is it. Tapscott saves the reader from techno-babble and jargon and presents a poignant and practical guide.

Grown Up Digital advocates for the Net Generation and shows us why we should embrace, not resist or fear, the changes being ushered in by this cohort. One has to read the book to truly appreciate how far-reaching such changes are. After reading Grown Up Digital the way the Net Generation is shaping the world becomes plainly visible.

The beauty of Grown Up Digital is that it is accesible and relevent to everyone. I'm willing to bet that you will find Grown Up Digital's insights to be valuable in both the personal and professional areas of your life.
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1 of 1 people found the following review helpful By Charles Dimov TOP 100 REVIEWER on Nov. 13 2010
Format: Hardcover
Don Tapscott provides a solid, well researched overview of NGen's (generation Y) current world, way of thinking, and dynamics of using the latest technology (cell phones, messaging, IM, Social Media, etc).

He provides excellent examples throughout the book of real-world situations and how they were addressed by nGen, as well as providing fascinating statistics throughout.

A great read, filled with enthusiastic optimism for the new generation. A must read for marketing professionals needing to understand the next generation of consumers."
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5 of 6 people found the following review helpful By N. Haque on Nov. 4 2008
Format: Hardcover
For starters, I would say this book is somewhat more accessible than Don's previous book Wikinomics (with Anthony Williams - also a great read by the way), especially in terms of its mass appeal. Everyone knows some young people, so I thing everyone can relate. If you are a parent and you have Internet-addicted kids, this book will help you better understand where they're coming from. If you're an employer and you are looking for bright young talent, this book will help you attract and retain them. If you are a marketer and you are trying to sell to young people, this book will definitely help you do so more effectively. If you're an educator trying to reach young people in the classroom, the book provides a few suggestions on how to get through to them. Finally, if you're a young person yourself, the book provides a good introspective look at why you are the way you are.

It's definitely an interesting time to be writing about this topic. I think Grown up Digital provides a solid argument against those that suggest the Internet and video games are rotting the minds of today's youth. Of course, every generation is different than the previous one in very fundamental ways--generational differences are nothing new. This book is a valuable read because it explains these differences using strong, well-researched arguments, with plenty of interesting anecdotes and observations to keep you engaged. An informative and fun read.
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1 of 1 people found the following review helpful By Paul Barter on Dec 22 2008
Format: Hardcover Verified Purchase
Don has really been on a roll for the last few years. The Naked Corporation was a scary accurate predictor of some of our current economic woes (transparency and all that). Wikinomics hit the nail on the head regarding the rise of the interactive web. Now Grown Up Digital takes an in depth look at the Net Generation and how they are changing the world. I thought it was a balanced view of a fascinating topic and builds on the two previous books from a different frame. Keep up the good work Don!
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