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Jay Conrad Levinsons Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energyinstead of moneyto get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
"Wow! If youre the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone whos serious about being a consultant."
Seth Godin, author of Free Prize Inside
"Great consultants dont just talk about marketing, they do itevery day. Thats why they win. Follow the marketing advice in this book, and youll outsell, outperform, and outlast your competitors."
Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar
"Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics."
Harry Mills, author of The Rainmakers Toolkit and Artful Persuasion