Guerrilla Marketing Excellence: The Fifty Golden Rules for Small-Business Success: Amazon.ca: Jay Conrad Levinson: Books

Product Description

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Ingram

A guide to marketing presents the fifty basic truths that can make or break a company and features the most up-to-date information on the uses of video, television, networking effectiveness, distribution, and more. 40,000 first printing.

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5 Reviews

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4.4 out of 5 stars (5 customer reviews)

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4.0 out of 5 stars After reading 'Guerrilla Marketing', follow up with this one, Oct 16 2003

By

Harinath Thummalapalli (Austin, TX United States) - See all my reviews
(REAL NAME)

This review is from: Guerrilla Marketing Excellence: The Fifty Golden Rules for Small-Business Success (Paperback)

Once you understand what Guerrilla Marketing is all about by reading the bestseller by the same author, this is one of many other books in the series that will benefit you tremendously! To summarize what Guerrilla Marketing is all about - it is for business owners who want to use their time, energy and imagination rather than dollars to achieve their marketing goals.

This short 200 page book has 50 rules that small businesses need to follow to succeed. It feels like they are all based on common sense as you read through the rules. The book backs up the rules with good data and solid explanations. That's what sold me on a lot of the rules. I am still not so sure about a few rules but maybe as I start implementing the others, I will realize the value of the others.

As an example, here's rule # 17: 'Be sure your timing is on; the right marketing to the right people is only right when the timing is right'. It sounds like common sense and it is but the 10 tips that follow in this chapter on how to implement this rule are very valuable. This is what got me hooked on the rules in this book.

The 50 rules are divided into 4 parts - Golden Rules to Guide your Thinking, to Guide your Effectiveness, to Guide your Marketing Materials, and to Guide your Actions. My favorite rule is part 4, it is rule # 41: 'It is wise to aim to be first in line when your prospect buys, but it is more profitable to be second in line'. When I thought of the number of times that my primary choice of product or service was not able to provide good enough quality that I ended up becoming a loyal customer of my second choice is what made me take notice of this rule. In this chapter, 20 tips are shared that help take advantage of this long term strategy that is difficult for most Guerrillas that are strapped for cash.

Bottom line - if you have enjoyed some of the other books in this series, you won't be disappointed with this one. Good luck!

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3.0 out of 5 stars a new love, Sep 5 2002

By A Customer

This review is from: Guerrilla Marketing Excellence: The Fifty Golden Rules for Small-Business Success (Paperback)

It used to be that I couldn't put this book down. It was on point and insightful and really helped me start my business. But that was before a friend handed me Guerrilla PR Wired by Michael Levine. It was brilliant and current and the methods were spot on. Theories such as the Magoo Theory helped me to really zone in on why certain techniques work and why others don't. I couldn't go back to Guerrilla Marketing Excellence after that.

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5.0 out of 5 stars Guerrilla Marketing Excellence, Mar 8 2001

By

Debbie Allen "Author of Confessions of Shamel... (Scottsdale, AZ United States) - See all my reviews
(REAL NAME)

This review is from: Guerrilla Marketing Excellence: The Fifty Golden Rules for Small-Business Success (Paperback)

This is one of my all time favorite marketing books. I often refer to it time and time again. A MUST read for every business owner, manager and entrepreneur!...

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Most recent customer reviews

5.0 out of 5 stars I made miracles happen using this book
This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Read more

Published on April 23 2000 by Michael Delaware

5.0 out of 5 stars Insightful Ideas That Will Make A Difference!
Today there are many small businesses operating online that hope to improve their chances at becoming highly successful. Read more

Published on Mar 29 1999