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Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits Paperback – Sep 4 2003


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Product Details

  • Paperback: 208 pages
  • Publisher: Mariner Books; 1 edition (Sept. 4 2003)
  • Language: English
  • ISBN-10: 0618276793
  • ISBN-13: 978-0618276790
  • Product Dimensions: 23 x 15.5 x 1.4 cm
  • Shipping Weight: 227 g
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #508,394 in Books (See Top 100 in Books)
  • See Complete Table of Contents


Inside This Book (Learn More)
First Sentence
YOU CAN BE a high-energy marketer, and you can do it for free. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews

Format: Paperback
A good, basic manual on free marketing. I was disappointed with how outdated the Internet material is. Although the book was ostensibly copyrighted in 2003, the author still talks about using BBSs (online bulletin boards, which haven't been in mainstream use in a decade), and using mass email campaigns in what we now refer to as spam. He also recommends "Boardwatch" magazine to keep abreast of the BBS news, and Boardwatch has been defunct for years. In one chapter he says that a Google search for the words "free classified ads" turns up a staggering 860 results. Currently, that search returns 2,780,000 results. It feels like some very old material, circa 1995 or so, was shuffled and recopyrighted without being properly updated.

That said, the rest of the book has some good, basic advice.
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Format: Paperback
All books from Jay are concise and precise and this one gives the reader a wealth of precious information.
I was a complete marketing failure until I read Jay's books on marketing and learned about all of his unconventional weapons & strategies. By far the most powerful marketing information ever revealed. A definite must have for any serious marketer!
Dan Hamilton,
Certified Guerrilla Marketer, proudly affiliated with Jay Conrad Levinson's Guerrilla Marketing Association
[...]
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Format: Paperback
All books from Jay are concise and precise and this one is a good introduction to the concept of "Guerrilla Marketing".
I was a complete marketing failure until I read Jay's books on marketing and learned about all of his unconventional weapons & strategies. By far the most powerful marketing information ever revealed. A definite must have for any serious marketer!
Dan Hamilton,
Certified Guerrilla Marketer, proudly affiliated with Jay Conrad Levinson's Guerrilla Marketing Association
[...]
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Format: Paperback
Guerrilla Marketing for FREE shows why a handful of marketing authors enjoy a disportionate lead over all the others. For over twenty-five years, Jay Conrad Levinson's Guerrilla Marketing books have debunked "high-cost creativity" and described how profit-generating marketing doesn't have to cost an arm and a leg. Time after time, Jay's books have broken sales records, and he's help his readers break their own profit records.
Guerrilla Marketing for FREE is Jay at his best, encouraging, motivating and concisely synthesizing porofit-generating concepts into easy, actionable steps that any business owner can immediately put to work increasing their profits.
Like Jay's earlier books, Guerrilla Marketing for FREE replaces theory with specific steps and techniques which create maximum results from minimum effort.
Nobody else could write this book as well as Jay, but anyone with a business or a cause to promote can effectively profit from this book.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 26 reviews
57 of 62 people found the following review helpful
Not really Dozens of tactics Aug. 10 2005
By I Rather Scuba - Published on Amazon.com
Format: Paperback
I bought this book thinking I was going to a list of tactics that were going to be innovated and creative to help me promote one of my websites. This book was really vague and didn't offer any tactics. Most of the things listed were things that you already know like "get involved in the community", "attend trade shows" or others so out of reach like "Make appearances on Talk Shows". The book also needs some revising, they a section on taking advantages of free directories like Yahoo and Yahoo's directory hasn't been free for a long time (is only free if you are a non profit).

This book is not for a website owner who is trying to promote a product. Save your money and read message boards. I have gotten more ideas that way than from this book.
15 of 16 people found the following review helpful
My first experiance with a Guerrilla & it won't be my last! Dec 19 2005
By C. Lockwood-mawson - Published on Amazon.com
Format: Paperback
This book was great!

I'm a small business and of course anything for FREE is a great thing when trying to promote your business, and while there where a number of ideas listed that I'd already thought of, they usually had an extra twist or idea added to them that I hadn't thought of. Plus many more suggestions I wouldn't have dreamed of.

A great easy to read, addictive book, perfect for the enterprising small business person! It has suggestions along the way which assist in taking action; a valuable feature in small business books.

I can't wait to start on my next Guerrilla book! I want them all!
28 of 35 people found the following review helpful
Only disappointing Guerilla book I came across. Dec 20 2005
By Tsarina - Published on Amazon.com
Format: Paperback
Most stuff is not that free like participating in organizations and societies, one that free takes so much of your time that you better off working at minimum wage and hire a professional to do your PR. Invest your money on other Guerilla books (like Guerilla marketing) as you will never need this one.

Bottom line: I bought it thinking to find marketing bargain, but it not what it sounds like based on name and description.
7 of 8 people found the following review helpful
Levinson is the King of Marketing April 9 2005
By Deborah Crawford - Published on Amazon.com
Format: Paperback
A whole book of free stuff to do to promote your business, and it's all "guerrilla-marketing" based. Read and implement these actions and see for yourself--they work far better than spending money on useless ads, which is what many small businesses do.
14 of 18 people found the following review helpful
Jay keeps getting better and better Oct. 16 2003
By Roger C. Parker - Published on Amazon.com
Format: Paperback
Guerrilla Marketing for FREE shows why a handful of marketing authors enjoy a disportionate lead over all the others. For over twenty-five years, Jay Conrad Levinson's Guerrilla Marketing books have debunked "high-cost creativity" and described how profit-generating marketing doesn't have to cost an arm and a leg. Time after time, Jay's books have broken sales records, and he's help his readers break their own profit records.
Guerrilla Marketing for FREE is Jay at his best, encouraging, motivating and concisely synthesizing porofit-generating concepts into easy, actionable steps that any business owner can immediately put to work increasing their profits.
Like Jay's earlier books, Guerrilla Marketing for FREE replaces theory with specific steps and techniques which create maximum results from minimum effort.
Nobody else could write this book as well as Jay, but anyone with a business or a cause to promote can effectively profit from this book.

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