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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money Hardcover – Mar 28 2006

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Product Details

  • Hardcover: 232 pages
  • Publisher: Kogan Page (March 28 2006)
  • Language: English
  • ISBN-10: 0749445742
  • ISBN-13: 978-0749445744
  • Product Dimensions: 16.1 x 2.3 x 23.5 cm
  • Shipping Weight: 544 g
  • Amazon Bestsellers Rank: #3,101,749 in Books (See Top 100 in Books)
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Product Description


""I remember thinking research sounded boring. The way it treated in these pages gives it the allure and wonder of rocket science.""

About the Author

Robert J. Kaden has spent his career in market research. In 1992, he formed his own company, The Kaden Company. He is very active on the international speaking circuit, lectures widely, and writes regularly for the business press.

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website,, and formed The Guerrilla Marketing Association.

Robert J. Kaden runs his own market research company, The Kaden Company. He lectures widely and writes regularly for the business press.

Inside This Book

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First Sentence
Jay Conrad Levinson defines Guerrilla Marketing as "achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money." Read the first page
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Most Helpful Customer Reviews on (beta) 1 review
Great Resource Jan. 4 2011
By Yard Man - Published on
Format: Hardcover Verified Purchase
The book is a great resource for a small business owner, entry level market researcher, marketing student, or anyone without much research who needs to conduct research or wants to learn more about the process. It is an easy quick read and isn't designed for market research experts.