About the Author
Bill Gallagher, Ph.D., is a speaker, sales trainer, and management consultant. He lives in Diamond Springs, California.
Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. The author currently lives in California.
Orvel Ray Wilson is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.