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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits Paperback – Oct 1 2010


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Product Details

  • Paperback: 250 pages
  • Publisher: Entrepreneur Press; 1 edition (Oct. 1 2010)
  • Language: English
  • ISBN-10: 1599183838
  • ISBN-13: 978-1599183831
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Shipping Weight: 381 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #186,497 in Books (See Top 100 in Books)

Product Description

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.

Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. With his background in sales performance Shane brings a unique results focused approach to social media marketing.


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Customer Reviews

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Most helpful customer reviews

1 of 1 people found the following review helpful By Shane Gibson on Oct. 25 2010
Format: Paperback
Length: 0:32 Mins
Tom Everitt from [...] reviews Guerrilla Social Media Marketing just before his talk at the Vancouver Real Estate Technology Meetup. Tom gave it a resounding 5/5. Thanks Tom!
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By Shaun Courtney on Nov. 1 2014
Format: Paperback Verified Purchase
Great brush up apparatus
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By barbara hicks on Aug. 12 2014
Format: Paperback Verified Purchase
THANKS
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 31 reviews
42 of 52 people found the following review helpful
total waste Oct. 10 2010
By Eric William - Published on Amazon.com
Format: Paperback
Jay Conrad Levinson has written a book of ideas that he dreamed up, but are not based on success stories, case studies or research.

A small business owner would go broke trying all these ideas because there is no proof that they work, or which ideas work best.

It is very easy for an author to write a book that sounds like he has some real knowledge. But very hard to document what actually works in business. This book is NOT based on reality, nor will you learn what really works in social media.

I have a degree in PR with a marketing minor and have worked in the field for 20 years. I like books even if I only get one good idea, but this book is just fluff.

If you really want to get it, wait 'till it's $1.
24 of 30 people found the following review helpful
Guerrilla Marketing Needs More Punch Dec 13 2010
By M. R. Barnes - Published on Amazon.com
Format: Paperback Verified Purchase
Im using no-budget social marketing for myself and others and was excited to get my hands on this book from you-know-who. Now, feel like I ordered a Coke and got a diet Shasta soda. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
6 of 6 people found the following review helpful
Cram coarse.. March 19 2012
By bobby v - Published on Amazon.com
Format: Paperback Verified Purchase
Upon first picking the book I was going to use for this project I was excited to read a book that I would be able to put into practical application and be able to jumpstart my current ventures into the online cloud. The Title Boast of "100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits" and they surly delivered on that promise. Unfortunately this turned out to be the downfall of the book for me. Jay Conrad Levinson and Shane Gibson have written what seems to me to be an encyclopedia of social media. With 100+ ideas crammed into the 240 pages of this book it was a very fast read, but lacked in advice about how to put into practice any of the ideas it spit out at us.
5 of 5 people found the following review helpful
Generic Advice with no Practical Steps Feb. 7 2013
By Atlantis - Published on Amazon.com
Format: Paperback
The authors offered at best generic advice throughout the entire book. It was full of vague suggestions like, "Instill confidence in your product," and "Get people's attention by being amazing." Yes, those are actual quotes from the book, and no, the guide DID NOT provide instructions on how to instill confidence in our product or how to get people's attention by being amazing. The nineteen secrets advertised on the back is literally just a list of nineteen industry hot words with vague definitions.

I purchased this book, hopeful that the advice the authors had could establish a solid social media foundation for my company. Instead, I ended up with accounts on social media sites, and no useful way to leverage them. That I had to figure out from other sources.

Here, I'll summarize the book for you: use Facebook, be patient, use Twitter, be creative, start a blog, cooperate, join LinkedIn, be confident, be amazing . . . you get the picture. If I wanted a morale boost, I would've read Tony Robbins, and if I wanted generic business advice, I would've picked up a book by Jim Rohn.
8 of 10 people found the following review helpful
Useless for my generation May 23 2011
By Lindsay - Published on Amazon.com
Format: Paperback
I'm 25 so I have a grasp of social media as it has been a part of my daily life since high school. I was expecting specific strategies to make connections and sustain them, but instead I got an introductory course. I wanted proven methods and promotions. I understand that social media is so new that it's all a big guessing game but this book offered me nothing at all.

If you have no idea what twitter, stumble upon or flickr are then give it a read. Otherwise don't waste your time.


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