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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits [Paperback]

Jay Levinson
4.7 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

Oct. 1 2010 Guerrilla Marketing
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach,you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: - 19 secrets every guerrilla social media marketer needs to know - The Guerrilla Social Media Toolkit - The Seven-Sentence Social Media Attack Plan - 22-point social site and blog checklist - 20 types of ROI - Free guerrilla intelligence tools - Future social media weapons that are worth knowing about - And more! This is THE social media guerrilla's go-to guide-learn how to employ a social media plan that earns attention-and profits!

Frequently Bought Together

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, Linkedi + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Price For All Three: CDN$ 54.01

Product Details

Product Description

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at

Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. With his background in sales performance Shane brings a unique results focused approach to social media marketing.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most helpful customer reviews
1 of 1 people found the following review helpful
Length: 0:32 Mins
Tom Everitt from [...] reviews Guerrilla Social Media Marketing just before his talk at the Vancouver Real Estate Technology Meetup. Tom gave it a resounding 5/5. Thanks Tom!
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4.0 out of 5 stars Four Stars Nov. 1 2014
Format:Paperback|Verified Purchase
Great brush up apparatus
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5.0 out of 5 stars Five Stars Aug. 12 2014
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Most Helpful Customer Reviews on (beta) 3.9 out of 5 stars  30 reviews
40 of 50 people found the following review helpful
1.0 out of 5 stars total waste Oct. 10 2010
By Eric William - Published on
Jay Conrad Levinson has written a book of ideas that he dreamed up, but are not based on success stories, case studies or research.

A small business owner would go broke trying all these ideas because there is no proof that they work, or which ideas work best.

It is very easy for an author to write a book that sounds like he has some real knowledge. But very hard to document what actually works in business. This book is NOT based on reality, nor will you learn what really works in social media.

I have a degree in PR with a marketing minor and have worked in the field for 20 years. I like books even if I only get one good idea, but this book is just fluff.

If you really want to get it, wait 'till it's $1.
22 of 28 people found the following review helpful
3.0 out of 5 stars Guerrilla Marketing Needs More Punch Dec 13 2010
By M. R. Barnes - Published on
Format:Paperback|Verified Purchase
Im using no-budget social marketing for myself and others and was excited to get my hands on this book from you-know-who. Now, feel like I ordered a Coke and got a diet Shasta soda. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
5 of 5 people found the following review helpful
3.0 out of 5 stars Cram coarse.. March 19 2012
By bobby v - Published on
Format:Paperback|Verified Purchase
Upon first picking the book I was going to use for this project I was excited to read a book that I would be able to put into practical application and be able to jumpstart my current ventures into the online cloud. The Title Boast of "100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits" and they surly delivered on that promise. Unfortunately this turned out to be the downfall of the book for me. Jay Conrad Levinson and Shane Gibson have written what seems to me to be an encyclopedia of social media. With 100+ ideas crammed into the 240 pages of this book it was a very fast read, but lacked in advice about how to put into practice any of the ideas it spit out at us.
4 of 4 people found the following review helpful
2.0 out of 5 stars Generic Advice with no Practical Steps Feb. 7 2013
By Atlantis - Published on
The authors offered at best generic advice throughout the entire book. It was full of vague suggestions like, "Instill confidence in your product," and "Get people's attention by being amazing." Yes, those are actual quotes from the book, and no, the guide DID NOT provide instructions on how to instill confidence in our product or how to get people's attention by being amazing. The nineteen secrets advertised on the back is literally just a list of nineteen industry hot words with vague definitions.

I purchased this book, hopeful that the advice the authors had could establish a solid social media foundation for my company. Instead, I ended up with accounts on social media sites, and no useful way to leverage them. That I had to figure out from other sources.

Here, I'll summarize the book for you: use Facebook, be patient, use Twitter, be creative, start a blog, cooperate, join LinkedIn, be confident, be amazing . . . you get the picture. If I wanted a morale boost, I would've read Tony Robbins, and if I wanted generic business advice, I would've picked up a book by Jim Rohn.
2 of 2 people found the following review helpful
4.0 out of 5 stars Very impressive checklist Feb. 20 2011
By H. Zhang - Published on
Social media have been expanding and evolving rapidly, so it is difficult to keep up with all social media related websites, strategies and techniques. This book has compiled a very impressive list of items to consider. It would be unrealistic to follow every one of them. The book does not offer your a ready-to-go strategy, which is impossible because such strategy depends so much on the corresponding business type. This book is also somewhat like a cookbook because one can go back to it to pick different techniques to try.
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