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Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget
 
 
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Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget [Hardcover]

Bill Marvin (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

Increase sales substantially without breaking the bank—proven, low-cost techniques for successfully marketing your business

In this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests. He shows you how to work from the inside out—to build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposal—your existing customer base. Among other valuable lessons, you'll learn how to:

  • Educate your guests about why they come to your restaurant
  • Implement sure-fire incentive and customer-loyalty programs
  • Manage a successful word-of-mouth marketing campaign that gets your customers to do your advertising—for free
  • Get your staff involved in an ongoing commitment to customer satisfaction
  • Enhance the personal connection between your restaurant and your guests

Perhaps the most important lesson you'll learn in Guest-Based Marketing is, as Bill Marvin puts it: "Monetary success and personal joy will come when your sole concern—your driving passion—is how you can excel."

From the Publisher

This book addresses one of the most-asked-for restaurant management topics--marketing--in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits. Addresses the key issues: How to educate your guests on what they like about you. How to implement frequent diner and other business-enhancing programs. How to get everyone in town to talk about your restaurant--and say what you want them to say. How to build volume without spending money.
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Inside This Book (Learn More)
First Sentence
I realize that I may be trifling with a religious tenet of modern restaurant management here, but we are squarely in the age of service and I must point out an unpopular truth-the use of suggestive selling techniques can be dangerous to your professional survival! Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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4.0 out of 5 stars Solid Author, Feb 4 2004
By A Customer
This review is from: Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget (Hardcover)
Bill has been around the industry for years and has a collection of some great restaurant marketing ideas from having spent years in the industry and consulting to many restaurant companies. I really respect his approach and background and would recommend this book without reservation.

For more restaurant marketing resources, also visit www.quantifiedmarketing.com. This site offers a free restaurant marketing CD, articles and restaurant marketing book recommendations.

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5.0 out of 5 stars Great Ideas!, Jan 15 2001
By 
Peter M Johnson (Westerly, RI USA) - See all my reviews
This review is from: Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget (Hardcover)
I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars (3 customer reviews)

6 of 6 people found the following review helpful
5.0 out of 5 stars Great Ideas!, Jan 14 2001
By Peter M Johnson - Published on Amazon.com
This review is from: Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget (Hardcover)
I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!

5 of 7 people found the following review helpful
4.0 out of 5 stars Solid Author, Feb 4 2004
By A Customer - Published on Amazon.com
This review is from: Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget (Hardcover)
Bill has been around the industry for years and has a collection of some great restaurant marketing ideas from having spent years in the industry and consulting to many restaurant companies. I really respect his approach and background and would recommend this book without reservation.

For more restaurant marketing resources, also visit www.quantifiedmarketing.com. This site offers a free restaurant marketing CD, articles and restaurant marketing book recommendations.


5.0 out of 5 stars Great Low Cost Ideas To Increase Customer Frequency, Oct 1 2011
By Alois Francois Larc Deli "Prosperity for ever... - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget (Hardcover)
With more of 20 years in the restaurant industry I can recommend this book. The book its full of common sense and great ideas to increase your profits.

In The book Bill Marvin applies his +25 years of experience as a restaurant consultant showing you hundreds of ways to increase the frequency of your customers, to earn their loyalty and increase your sales. The Ideas are easily adapted to all kind of restaurants. If you are looking for Ideas to increase your profits you can read:501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition or Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money Both books are highly reccommended and full of low cost ideas to promote your restaurant.

Alois Larc
Estrategia Gastronómica
› Go to Amazon.com to see all 3 reviews  4.7 out of 5 stars 
 
 
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