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HBR Case Studies: Marketing Through Minefields [Paperback]

Harvard Business School Press


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Book Description

Jan. 5 2009 Harvard Business Review Case Studies
Marketers today face growing expectations, but face the same basic questions: how can you offer customers what they really want? Is your brand strong enough to compete globally? How can you satisfy different customers without appearing to play favorites?

See how leading marketing experts weigh in on these and other crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard Business Review cases.


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Product Details

  • Paperback: 187 pages
  • Publisher: Harvard Business Press (Jan. 5 2009)
  • Language: English
  • ISBN-10: 1422199924
  • ISBN-13: 978-1422199923
  • Product Dimensions: 20.3 x 13.7 x 1.5 cm
  • Shipping Weight: 240 g
  • Amazon Bestsellers Rank: #467,058 in Books (See Top 100 in Books)

Product Description

About the Author

The HBR Case Studies series

Every day, managers face challenges that put them to the test. When it comes to the thorniest dilemmas, there's never just one right answer. Get the guidance you need from our new HBR Case Studies series. Straight from the pages of the Harvard Business Review, each book breaks down your most familiar--and formidable--business problems. You'll get six engaging scenarios, each with several detailed solutions by today's leading experts. Read the cases, gain more perspective, and hone your instincts--so you can finalize your plan and move forward more successfully.


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Amazon.com: 3.0 out of 5 stars  1 review
1 of 7 people found the following review helpful
3.0 out of 5 stars Good Product. Slow shipping. Oct. 6 2009
By Ed - Published on Amazon.com
Verified Purchase
This book was needed for my daughter's college class. It took two weeks to arrive. The product was as advertised, but if you need it in less than two weeks, spend the $3 extra for expedited shipping.
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