I can't understand all the negative reviews. This is a very good paper. Sure, it's light weight, but they tell you that in the product description (6.5 mils). You can still tack them up on a bulletin board or paste them into an album, just as you would with a heavier-weight paper. The paper doesn't seem to want to curl, so handling is not a problem.
What counts most, at least for me, is the quality of the image, and the images look very nice. I did a comparison print with the Everyday Photo Paper, HP Advanced Photo Paper, and HP Premium Plus Photo Paper using the same image file on an HP Photosmart D7560 printer. You can see a difference in the contrast if you look closely, but it is quite small, and you might get the same difference with any semi-gloss paper versus full glossy. The color is the same. Give a person a print on the Everyday paper without something to compare it to and they will just think it is a terrific print. Perhaps some of the other reviewers were using non-HP printers or non-HP inks.
One strange thing -- the paper is labeled 4 by 6 inches but actually measures 4 by 6 1/2 inches and there is no break-away tab. They say it is for "handling." Not a problem, just an oddity.
I intend to use this paper for most of my prints from now on because it costs about half of what the other papers go for.