"The first step to building a profitable crafts enterprise at home," declares noted crafts-business expert Barbara Brabec, "is to think of it as a business, not a hobby ... whether your annual income goal is $500 or $50,000." Handmade for Profit explains clearly how to do just that, with coverage of 16 different retail markets, including fairs and shows, shops and galleries, and Internet and catalog sales. All of the other necessary basics are presented as well, from building confidence, developing your product line, and setting prices, to creating a printed professional image with brochures, business cards, labels, and more. Of particular interest is the final chapter, which details precisely how to turn your hobby into a successful business. --This text refers to an out of print or unavailable edition of this title.
Brabec and Platt are both successful craft authors with a wealth of business experience to share with those who are just starting out. Although their product lines are somewhat different, the business methods covered in both books are essentially the same, with particular attention paid to selling at shows, malls, and individual shops. Both authors combine a chatty style full of personal anecdotes with practical, down-to-earth advice about production, marketing, and legal considerations. Persons wanting to go into business and those already selling should read both books, and more, to have a realistic picture of the requirements for a successful craft business. Both titles are recommended.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Barbara has done it again. This new book has every tool you will ever need to run a profitable crafts business. Read morePublished on Dec 11 2002 by Linda Kindle
I'm only half way through the book and already she's saved me the cost of the book. Her advice is sound and should help anyone who's dabbled in crafting for a while and never... Read morePublished on Sept. 4 2001 by Lisa Smith