Hard Core Logo is an epistolary novel that portrays a punk rock band reunited for one last shot at glory.
Adapting a scrapbook approach, consisting of monologues, conversations, letters, interviews, photographs, and related paraphernalia (including posters, invoices and contracts), Hard Core Logo tells the story of Joe Dick, an unrepentant, true-blue punk rocker, whose no-holds-barred approach to music was severely undermined by the breakup of his band, Hard Core Logo, done in by changing times and fortunes. However, when he and the band are asked by a longtime fan to reunited for an environmental benefit, his passions are once again stirred, and he convinces his bandmates to turn the one-time reunion into an actual tour.
The book provides a fascinating, warts-and-all glimpse into the life and times of a rock band, and the dichotomy between the grim realities of life on the road, and the rock'n'roll spirit that inspired them in the first place.
Hard Core Logo was made into a feature film by director Bruce McDonald, debuting at the Cannes Film Festival in 1996 to rave reviews.
There is also a "tribute" to Hard Core Logo CD from BMG and Hard Core Logo has also been adapted for radio; a stage version will debut in Vancouver in 2010.