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than any other age group. And Thomas was undeniable proof of that theory. So what happened to my idyllic baby? Normal, it seems, but did I really want to travel with this bundle of fun? Preparation was the answer, I mused. I would go to the library, bookshops and travel experts. Id pick up armfuls of the many travel books out there claiming to have all the answers to travelling with children. And, I thought, hey, toddlers are children, are they not? So all those recommendations in books aimed at parents with young chil-dren, all those holiday brochures that so neatly line the shelves of the travel agents, with their inspiring advertisements for family-friendly hotels, attractions, resorts and holidays . . . they would solve my predicament, right?
Wrong.
There is undoubtedly a wealth of information out there all readily available from tourist offices, websites and glossy brochures but I found most of it to be misleading. Dont get me wrong, the travel agents I approached as a mystery shopper were, in general, well informed.
But much of the information provided was simply not relevant to small children. In fact, in the eyes of the travel industry, toddlers seem to be overlooked in the race to supply the best kids clubs and nursery facilities, neither of which is particularly relevant to a toddlers needs.
The definition and understanding of the phrase family-friendly is as wide as it is vague. It was time to do my own research!
So, for the past 12 months I have travelled around the UK, meeting parents in health clubs, crèches, infant schools and nurseries, asking both children and their parents what they liked and disliked about their holidays. They explained what they wanted and needed (which were not necessarily the same thing), and what they perceived to be important and attractive to a family with a toddler or two in tow. They told me which countries proved to be the most toddler-friendly, which airlines and airports were most suited to travelling with toddlers,which hotel groups and tour operators provided the best value, and which mode of transport was preferred by parents and toddlers alike.
This research was conducted with over 1000 mums and dads of toddlers throughout the UK. In general, they almost all felt that the travel industry had yet to come to grips with the concept of toddlers, and that holidays for toddlers were not only almost impossible to find,but inaccurately marketed. One father summed it up by saying, It is still a rather grey area to some of the travel industry. It should be a black and white one.
Lesson number one: Family-friendly does not mean toddler-friendly.
Toddlers are unique, or so it seems. From the almost sublime experi-ence of travelling with a baby who does little more than sleep, feed and poo, a toddler is ridiculously difficult to control and entertain. Most parents find it difficult to keep a modicum of control in their own homes or at the local supermarket. And these, of course, are known territory to a toddler. So how can parents hope to keep the show on the road in environments unknown? And is there really any possibility of something called a family holiday?
Parents who have travelled with their toddlers either through necessity or in the desperate hope they could have a relaxing holiday together all offered me the same advice: Dont. It is no holiday, I was told. Family-friendly means cheap and nasty; Sarah, youve got
to realise youve downgraded by upsizing the family; Leave them at home; Dont even contemplate self-catering, because you will end up working harder on holiday than you ever do at home. The warnings came thick and fast.
Those resorts that target families are tatty around the edges, expen-sive and know you dont have any other options, they advised. The they, of course, were the over 1000 parents who responded to my request for anecdotes and tips for travelling with one to four-year-olds.
It was depressing.
So whatever you want to label it extremely challenging, or a time when patience and compromise are the order of the day it appears that travelling is no holiday when you have a toddler in tow.
But, there are some havens of toddler-friendliness. Some are in un-expected places, and others are with companies that dont even market their toddler-friendliness as a unique selling point. Whats more, there are holiday companies and destinations that not only cater for this
most challenging of age groups, but also remember that grown ups want to have fun and chill out, too.