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Hbr Case Studies: Marketing through Minefields Paperback – Jan 5 2009


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Product Details

  • Paperback: 187 pages
  • Publisher: Harvard Business Review Press (Jan. 5 2009)
  • Language: English
  • ISBN-10: 1422199924
  • ISBN-13: 978-1422199923
  • Product Dimensions: 14 x 1.5 x 20.8 cm
  • Shipping Weight: 240 g
  • Amazon Bestsellers Rank: #756,407 in Books (See Top 100 in Books)

Product Description

About the Author

The HBR Case Studies series

Every day, managers face challenges that put them to the test. When it comes to the thorniest dilemmas, there's never just one right answer. Get the guidance you need from our new HBR Case Studies series. Straight from the pages of the Harvard Business Review, each book breaks down your most familiar--and formidable--business problems. You'll get six engaging scenarios, each with several detailed solutions by today's leading experts. Read the cases, gain more perspective, and hone your instincts--so you can finalize your plan and move forward more successfully.

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Amazon.com: 1 review
1 of 7 people found the following review helpful
Good Product. Slow shipping. Oct. 6 2009
By Ed - Published on Amazon.com
Verified Purchase
This book was needed for my daughter's college class. It took two weeks to arrive. The product was as advertised, but if you need it in less than two weeks, spend the $3 extra for expedited shipping.


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