I would much rather pay 10$ for this than the 20$ I have paid sometimes at the local salon. And with amazon when I buy a couple things the shipping is completely free. If you dont already know about this product, then its time that you learn. This the absolute BEST moisturizer on the market. This keeps my skin truly moisturized, where other moisturizers, cheap ones, seem to fail in doing that. I think that the natural shea butter thats in this Hempz moisturizer is what makes it work wonders. If you are looking to reduce the lines on your face, as of course, a moisturizer doesn’t do that, then try using it along with nunutrients vitamin c serum (apply it before the moisturizer) if you are going for younger looking skin. If not then you can just get the moisturizer and i guarantee your skin will feel silky smooth with just one use!