Review
Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method... [A] stunning performance. -- Tom Conley Philosophy and Literature
Product Description
In Heuretics-a word defined as "the branch of logic that treats the art of discovery or invention"-Gregory Ulmer sets forth new methods appropriate for conducting cultural studies research in an age of electronic hypermedia.