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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Paperback – Mar 6 2012


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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads + Advertising Concept Book, The + Creative Advertising 2e
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Product Details

  • Paperback: 400 pages
  • Publisher: Wiley; 4 edition (March 6 2012)
  • Language: English
  • ISBN-10: 1118101332
  • ISBN-13: 978-1118101339
  • Product Dimensions: 15.2 x 2.8 x 22.9 cm
  • Shipping Weight: 522 g
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #6,475 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Updated fourth edition of the best-selling guide now covers all media: digital, social, and traditional

Veteran copywriter Luke Sullivan returns with a nearly all-new fourth edition of his classic guide to advertising. Part how-to and part exposé, Hey Whipple, Squeeze This! is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.

Updated to cover the digital revolution in advertising, this Fourth Edition now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. You'll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.

Praise for the first edition

"Luke Sullivan writes a perfect lesson in advertising for newcomers—and a familiarand laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
Lee Clow, Chairman and Global Director, TBWA\Worldwide

"This business is changing like crazy, but Luke Sullivan's advice is timeless. If you're good at advertising, this book will make you better. If you're great, it'll make you greater."
Mike Hughes, President, The Martin Agency

"Luke's reflections on the advertising industry make me wish I could do it all over again. Except for that 'scab' story in Chapter 11."
Bob Barrie, Barrie D'Rozario Murphy

Additional material on heywhipple.com

About the Author

Luke Sullivan is an award-winning copywriter with over thirty-three years of experience in the business at some of the elite agencies in America—Fallon, The Martin Agency, and GSD&M. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business, and now chairs the advertising department at the Savannah College of Art and Design.

Sam Bennett is a digital strategist at GSD&M in Austin. She began her career in digital at T3 before coming to GSD&M, where she's managed accounts of national brands like Walmart, John Deere, and BMW. For the last three years, she's focused solely on the digital strategy for Marshalls, Legacy, and Jarritos, as well as for the agency itself.


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Most helpful customer reviews

Format: Paperback Verified Purchase
I had a great time reading this book, there is a lot of knowledge and experience shown by the author.

Truly inspiring and it really helped me focus on my creative thinking while working or writing.

I recommend this book for anyone who is looking for a career in the advertising domain!
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By Sophia on Sept. 27 2013
Format: Kindle Edition Verified Purchase
I got this book as recommended by my professor. It's just so entertaining and fun to read. At the same time, you can learn many things about advertising in this book. Highly recommend.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 36 reviews
5 of 5 people found the following review helpful
Very informative and Great read! Jan. 17 2013
By Tarrell M. - Published on Amazon.com
Format: Paperback Verified Purchase
Very informative and easy read. I learned a lot and found the book very helpful as it was current with the trends of today. Highly recommended...!
4 of 4 people found the following review helpful
The textbook/bible/handbook to have in the ad business Jan. 13 2014
By David Esrati - Published on Amazon.com
Format: Paperback Verified Purchase
I make every employee and intern get a copy and read it.
Totally eclipses every other book on the subject of advertising.
Not only that- if you ever get to hear Luke speak in person- GO!
He's an incredible speaker/teacher and you'll learn more from him than anyone else you'll ever hear.
I've had and read the first, second and fourth edition. People keep stealing them.
It's that good.
4 of 4 people found the following review helpful
THIS BOOK IS CRUCIAL FOR ADVERTISING Dec 28 2012
By Travis M - Published on Amazon.com
Format: Paperback Verified Purchase
Everything you need to know and understand about Conceptual thinking and Advertising is in this book. A MUST HAVE.
It is extremely well written and reminds me of the "Advertising Concept Book" by Pete Barry. (Which I definitely recommend picking up as well.)
9 of 12 people found the following review helpful
This book just got me a job Aug. 7 2012
By Dylan Crawford - Published on Amazon.com
Format: Paperback Verified Purchase
I was trying to get a job as a copywriter for a few months. Then I bought and devoured this book. Then I got a job. I'm not a scientist, but I'm pretty sure that proves that this book will get you a job.
2 of 2 people found the following review helpful
Great Read Nov. 19 2013
By Christopher Moore - Published on Amazon.com
Format: Paperback
This book gave me a great insight into what it takes to make my presence dominant within the world of advertising. Great read!


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