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Veteran copywriter Luke Sullivan returns with a nearly all-newfourth edition of his classic guide to advertising. Part how-to andpart exposé, Hey Whipple, Squeeze This! is an insider'sguide to coming up with great ideas as well as an unapologeticsend-up of all that's heavy-handed, dim-witted, and ineffectual inthe industry.
Updated to cover the digital revolution in advertising, thisFourth Edition now includes good examples and best practicesin all the new and emerging media: from social media totraditional, direct marketing to experiential, outdoor advertisingto mobile. You'll get authoritative advice and guidelines oncreating great ideas for both digital and traditional media, allwhile Sullivan regales you with hilarious industry war stories.
Praise for the first edition
"Luke Sullivan writes a perfect lesson in advertising fornewcomers—and a familiarand laughably painful reminiscencefor those of us entrenched in this noble and often crazyprofession."
—Lee Clow, Chairman and Global Director,TBWA\Worldwide
"This business is changing like crazy, but Luke Sullivan'sadvice is timeless. If you're good at advertising, this book willmake you better. If you're great, it'll make you greater."
—Mike Hughes, President, The Martin Agency
"Luke's reflections on the advertising industry make me wish Icould do it all over again. Except for that 'scab' story in Chapter11."
—Bob Barrie, Barrie D'Rozario Murphy
Additional material on heywhipple.com
Sam Bennett is a digital strategist at GSD&M inAustin. She began her career in digital at T3 before coming toGSD&M, where she's managed accounts of national brands likeWalmart, John Deere, and BMW. For the last three years, she'sfocused solely on the digital strategy for Marshalls, Legacy, andJarritos, as well as for the agency itself.