Most Helpful Customer Reviews on Amazon.com (beta)
Very good materialOct. 9 2012
- Published on Amazon.com
Format: Library Binding
This book, in a short, photo-rich format, gets the basic facts of advertising to your kids. Showing early advertising and branding, then radio and television, and various persuasive techniques -- this book covers a lot of ground in only a few (48) pages.
Good glossary, includes words like: advertising, association, brand, broadcast...