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High Interest Books: American Pop Culture: Advertising Paperback – Sep 1 2004

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Most Helpful Customer Reviews on (beta) 1 review
Very good material Oct. 9 2012
By M. Heiss - Published on
Format: Library Binding
This book, in a short, photo-rich format, gets the basic facts of advertising to your kids. Showing early advertising and branding, then radio and television, and various persuasive techniques -- this book covers a lot of ground in only a few (48) pages.

Good glossary, includes words like: advertising, association, brand, broadcast...