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Used: Good | Details
Condition: Used: Good
Comment: Moderate wear on cover and edges. Minimal highlighting and/or other markings can be present. May be ex-library copy and may not include CD, Accessories and/or Dust Cover. Good readable copy.
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High Interest Books: American Pop Culture: Advertising Paperback – Sep 1 2004

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Product Details

  • Paperback: 48 pages
  • Publisher: Children's Press (Sept. 1 2004)
  • Language: English
  • ISBN-10: 0516259431
  • ISBN-13: 978-0516259437
  • Product Dimensions: 21.5 x 15 x 0.3 cm
  • Shipping Weight: 23 g
  • Amazon Bestsellers Rank: #1,145,509 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on (beta) 1 review
Very good material Oct. 9 2012
By M. Heiss - Published on
Format: Library Binding
This book, in a short, photo-rich format, gets the basic facts of advertising to your kids. Showing early advertising and branding, then radio and television, and various persuasive techniques -- this book covers a lot of ground in only a few (48) pages.

Good glossary, includes words like: advertising, association, brand, broadcast...