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High Tech/High Touch: Technology and Our Search for Meaning
 
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High Tech/High Touch: Technology and Our Search for Meaning [Paperback]

John Naisbitt
4.0 out of 5 stars  See all reviews (7 customer reviews)
Price: CDN$ 17.95 & eligible for FREE Super Saver Shipping on orders over CDN$ 25. Details
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The great irony of the high-tech age is that we've become enslaved to devices that were supposed to give us freedom. That's why in High Tech/High Touch, John Naisbitt decided to revisit a chapter from Megatrends, his 1982 bestseller, in which he discussed the split between high tech and what he dubbed "high touch."

We all know what high tech is--these are the technologies that "make us available 24 hours a day, like a convenience store," Naisbitt writes. He says we live in a "technologically intoxicated zone," the symptoms of which include a continual search for quick fixes and lives that are "distanced and distracted." High touch, on the other hand, is the stuff we give up when we're tuned in to the technological world: hope and fear and longing, love and forgiveness, nature and spirituality. To discover where the twain shall meet, Naisbitt takes us on a journey that includes Celebration, Florida, the Disney-created community that was fully wired from the get-go; Martha Stewart, who shows people with complicated lives how to enjoy simple tasks like gardening; extreme sports and adventure travel, in which ordinary people expose themselves to the full fury of nature and gravity. And that's all just the first quarter of the book; Naisbitt goes on to look at how video games desensitize children to violence; the challenges the human genome project presents to religion and spirituality; and, finally, "specimen art," in which artists create disturbing images of life, death and human sexuality.

There's no conclusion, in the traditional sense, only a look at what's happening in our world. But the reader will probably take some sort of action after finishing High Tech/High Touch: switching off the cell phone for a few hours a day; permanently locking away the children's violent Nintendo games; maybe even booking a vacation at the most remote location possible. Anything to get away from the constant buzz of a wired world. --Lou Schuler --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in what he calls a "Technology Intoxication Zone," and he urges people to unplug their laptops long enough to rediscover the simplicity of starry nights and snowfallsAand remember what it means to be human. Naisbitt at least raises questions about the effects of technology on culture and the spirit that the authors of The Long Boom (reviewed above) seem to think are a waste of valuable bandwidth. $125,000 ad/promo; 7-city author tour.
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

7 Reviews
5 star:
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4 star:
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3 star:
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2 star:
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Average Customer Review
4.0 out of 5 stars (7 customer reviews)
 
 
 
 
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2.0 out of 5 stars You could drive a mac truck through the logical gaps, Feb 9 2004
By 
G. (Seattle, WA) - See all my reviews
(REAL NAME)   
This review is from: High Tech/High Touch: Technology and Our Search for Meaning (Paperback)
Don't read this book. It will confuse you into thinking that the world of technology is dangerous and emotionally painful, without every actually explaining to you how or why. The only reason I don't give it fewer stars is that it's real easy to read. The problem is, it doesn't actually say anything.
I'm doing my master's thesis on how technology effects human experience of meaning, and I was really looking forward to this book as a layman's thought-provoking look at the subject. By the time I was halfway through it, I was ready to bang my head against a wall. There's just no substance, no logical progression of thought-the whole thing is full of semi-neurotic, somewhat morbid emotional appeals (e.g. naming a section about video games "From Pingpong to Murder") and unsupported logical jumps. The author clearly passionately believes that using technology isn't "soul enriching," and that using it so much is driving us into the arms of numb, addictive distractions; he bases the whole book on those assumptions without ever making a case for why they're true.
High Tech, High Touch is constructed more like a repetitious epic poem of lamentation than it is any real discussion of anything. Long laundry lists of statements, both of facts and of melancholy poetic conjecture, which never build to any kind of analysis. Example, on p. 45:

"The most dangerous promise of technology is that it will make our children smarter. President Bill Clinton's 1996 State of the Union address proclaimed 'the Internet in every classroom' to be a noble goal. Access to information will not teach synthesis and analysis. School expenditures in information technology reached [a high number] in 1997, yet at the same time programs for music and the arts were defunded. [sic]" (p. 45)

That sounds pretty bad, right? Sure it does. But what does it actually say? It doesn't actually say that technology won't make children smarter, or what really does make them smarter. It doesn't explain why it's not noble to have the internet in classrooms. It implies that students don't analyze or synthesize information via the net, only access it, but it never supports or explains that idea (Online classes? Educational software? Email discussions with experts? Forums where other people are studying similar subjecs? How is net research different than library research r.e. analysis and synthesis?) It doesn't say how much, or where, the arts were defunded, and it implies that the arts are more "noble" than online networking but doesn't explain why. The entire book is like that.

This book is grounded in a concept that embodies an increasing psychological disconnect between two generations: those who grew up with networked technology, and those who didn't. The concept is: "If an event or interpersonal transaction doesn't take place in the physical world, it can't fundamentally benefit or fulfill you." This book assumes that and restates it dozens and dozens (and dozens) of times, but it never actually provides an argument for why we should believe it. To a lot of people who didn't grow up with technology, that statement is so intuitively, emotionally obvious that it doesn't need to be supported or explained. The problem is that, according to a great volume of current research being done with the "net generation," that concept is -not- intuitively obvious to -them-. They find personal significance, power, community, and existential meaning in the things they do online. These two different experiences of an emerging trend must -both- be acknowledged in any supposed assessment of technology's effects on human psychology or quality of life.
If you want to learn about what technology is doing to our minds, read Smartmobs or Growing Up Digital. If you want to learn about consumerism and overwork and meaning, read Your Money or Your Life. They'll show you more than poetry and fear.

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5.0 out of 5 stars Highly Recommended!, Jun 18 2001
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)   
Megatrends author John Naisbitt's new book (co-written by daughter Nana Naisbitt and artist Douglas Philips) is a fat book of ideas that touches upon genetics, art, media violence, time sensibilities and even South Park. Unlike most futurists, the authors make judgment calls about future timelines and inclinations. However, they agree with other futurists that full immersion virtual reality is coming, although they add that it's probably not a good thing, especially for your kids. Their compelling discussion of the genetic revolution is wide-ranging and fair-handed. Their interesting take on media violence and video games seems more controversial, evidencing a distaste that echoes the genre's most hostile opponents. Their view of modern art, which touts body part art (i.e. Piss Christ and sliced cows) but ignores the computer-driven fruition of amateur filmmaking, also seems odd. You may find yourself arguing and fighting with this very stylish, well-written book, but we [...] promise you won't be bored.
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4.0 out of 5 stars Enlightening, entertaining, and fascinating, Mar 30 2001
By 
C. Joan Villanueva "katxgrt" (Jackson, MI United States) - See all my reviews
(REAL NAME)   
Are you a conscious consumer? Or do you passively accept every technology trend that comes your way, believing the promises you hope it delivers? This book covers several areas on how we are rapidly moving ahead with technology without much thought to the consequences it has on our humanity- whether it is violence on screens, quick health "solutions", or stressed out lifestyles with a half dozen different contact numbers.

After reading this book, I don't think I will ever be able to look at the media and technology the same ever again. While I think a few of the issues were oversimplified, this book was also well researched and most importantly- it makes you think. Whether you agree with some of the main points or not, you will be thinking about this book long after you have finished digesting it. Think of it as a bit of balance to your ideas, to counteract with all of those commercials you've been reading and hearing your whole life.

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