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Hip Hop, Inc.: Success Strategies of the Rap Moguls Paperback – Mar 16 2006

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Product Details

  • Paperback: 256 pages
  • Publisher: Da Capo Press; 1 edition (March 16 2006)
  • Language: English
  • ISBN-10: 1560257326
  • ISBN-13: 978-1560257325
  • Product Dimensions: 1.2 x 13.8 x 20.6 cm
  • Shipping Weight: 299 g
  • Amazon Bestsellers Rank: #762,069 in Books (See Top 100 in Books)

Inside This Book (Learn More)
First Sentence
This book is about "the game": the multimillion-dollar businesses at the center of the multibillion-dollar global hip-hop industry. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 4 reviews
3 of 4 people found the following review helpful
Fascinating and welcome book Jan. 15 2007
By Kam-Au Amen - Published on Amazon.com
Format: Paperback Verified Purchase
For sure the book is a great introduction to a business many of us are interested in knowing about and having wanted a comprehensinve source that took this business seriously. It was not a hard core business text detailing the strategies of the Hip-Hop moguls. If you want detail then you will need to find other books to complement, instead, Richard Oliver et al. sets the business context which is all I think the truly passionate young entrepreneur needs from this book. The entrepreneur will know what to do next!

The accounts of these players are very inspiring for a whole generation of young people of African descent who want to take the busniness of our culture seriously.

I recommend this book for use in all programmes that teach about the entertainment business right along with Vogel's Entertainment Industry Economics because it is truly about the Entertainment business rather than just about the music. If you're interested in entrepreneurship in creative enterprises, innovative branding approaches and extensions grab a copy.

More time.
Branding is the Key!! May 20 2014
By K Ron Vallatine - Published on Amazon.com
Format: Paperback Verified Purchase
Hip Hop Inc highlights the truth that Hip Hop culture is BIG business and the key to success is branding. For those interested in using Hip Hop to reach and teach youth and young adults I suggest checking out "Live Above The Hype: A Hip Hop Life Skills Curriculum." It includes 20 insightful lessons that initiate in depth self reflection in at risk youth and young adults, with a powerful foreword written by Dr. Michael Eric Dyson! Peace to Hip Hop INC.
Inspiring Nov. 1 2013
By Delanya T. - Published on Amazon.com
Format: Paperback Verified Purchase
This book has an inspiring aspect to keep you moving, and also motivated in this musical competition. The music has a tendency to utilize narrow minded insight to over rare talent, but the book helps fill in that gap of narrowness.
2 of 4 people found the following review helpful
Hip Hop Inc -- A little misleading Jan. 12 2007
By Vicky Vale - Published on Amazon.com
Format: Paperback
I thought the premise of this book was great, but basically the book was a re-write of the history of hip-hop, starting with Russell Simmons. The book listed the wealth and a few tactics of P. Diddy, Jay-Z and Russell, but didn't apply any real strategic feedback.

I thought the book would outline basic business school practices such as -- Understand your market -- or something like that and THEN take that principle and break down how the hip-hop artist followed that business principle.

Totally, totally disappointing. I wanted my money back, but I wrote my name in the book.