Auto boutiques-francophones Simple and secure cloud storage Personal Care Cook Music Deals Store Fall Tools
Hip Hop, Inc. and over one million other books are available for Amazon Kindle. Learn more
FREE Shipping on orders over CDN$ 25.
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item.
Ships from and sold by Gift-wrap available.
Hip Hop, Inc.: Success St... has been added to your Cart
+ CDN$ 6.49 shipping
Used: Very Good | Details
Sold by bwbuk_ltd
Condition: Used: Very Good
Comment: Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Hip Hop, Inc.: Success Strategies Of the Rap Moguls Paperback – Feb 25 2006

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
"Please retry"
CDN$ 17.95
CDN$ 17.95 CDN$ 0.01

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.

Product Details

Product Description

From Booklist

This homage to street entrepreneurship focuses on accumulating bling, stock options, marketing, and the amassing of personal fortunes via heady business dealings rather than musical breakthroughs. Perhaps that's how the overculture finally comes to grips with rap's meteoric rise to the top of the charts. Oliver and Leffel more-or-less chronologically recap how the rap business evolved, and they tell the success stories of the likes of he who was once known as Sean Combs and multimillionaire Russell Simmons. Their disquisition on the arc of Percy "Master P" Miller's under-the-radar success story is perhaps particularly enlightening for budding Horatio Algers of urban music. These performers became wealthy marketing their once-underground music and its myriad offshoots and commercial tie-ins, employing business finesse rather than the strong-arm tactics famously applied to managing the talent. Engrossing and vital in a be-all-you-can-be sense, this is a unique take on a huge sector of the pop-music industry. Mike Tribby
Copyright © American Library Association. All rights reserved

About the Author

Dr. Richard W. Oliver has published a variety of successful business books, including 'The Shape of Things to Come: 7 Imperatives for Winning in the New World of Business; The Coming Biotech Age: the Business of Bio-Materials; The Biotech Age: The Business of Biotech and How To Make Money From It,' and 'What Is Transparency?' all published by McGraw-Hill. He also co-wrote 'Hockey Tonk: The Amazing Story of the Nashville Predators' with NHL Nashville Predators hockey team owner Craig Leopold (Thomas Nelson Publishing) and co-wrote 'The Eagle and the Monk: 7 Principles of Successful Change' with William A. Jenkins (Gates & Bridges Publishing). He has also published dozens of articles in a variety of business magazines and speaks frequently around the world on business strategy. He formerly served as VP of Marketing at Nortel, as a professor of management at Vanderbilt University's Owen Graduate School of Management, and as a board member for four public companies. He is currently the CEO of American Learning Solutions, a company he founded in 2000. Tim Leffel is the managing editor of the 'Journal of Business Strategy' on-line. He is the author of 'The World's Cheapest Destinations' and has contributed to several business books, including 'The Seven Irrefutable Rules of Small Business Success'. A frequent media commentator, he has been interviewed on national television and on numerous radio programs. He has been published in a wide variety of newspapers and magazines such as 'The Wall Street Journal, USA Today', and 'MSN Money'. His credits include 'Robb Report, St. Petersburg Times', and 'National Geographic Traveler'. He received a Bachelors Degree in Music Management from James Madison University and spent seven years in marketing at RCA Records, working with such influential rap acts as A Tribe Called Quest, KRS-One, Kool Mo Dee, Too Short, and the Wu-Tang Clan. He lives in Nashville, TN.

Inside This Book

(Learn More)
First Sentence
This book is about "the game": the multimillion-dollar businesses at the center of the multibillion-dollar global hip-hop industry. Read the first page
Explore More
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on (beta) 5 reviews
3 of 4 people found the following review helpful
Fascinating and welcome book Jan. 15 2007
By Kam-Au Amen - Published on
Format: Paperback Verified Purchase
For sure the book is a great introduction to a business many of us are interested in knowing about and having wanted a comprehensinve source that took this business seriously. It was not a hard core business text detailing the strategies of the Hip-Hop moguls. If you want detail then you will need to find other books to complement, instead, Richard Oliver et al. sets the business context which is all I think the truly passionate young entrepreneur needs from this book. The entrepreneur will know what to do next!

The accounts of these players are very inspiring for a whole generation of young people of African descent who want to take the busniness of our culture seriously.

I recommend this book for use in all programmes that teach about the entertainment business right along with Vogel's Entertainment Industry Economics because it is truly about the Entertainment business rather than just about the music. If you're interested in entrepreneurship in creative enterprises, innovative branding approaches and extensions grab a copy.

More time.
Branding is the Key!! May 20 2014
By K Ron Vallatine - Published on
Format: Paperback Verified Purchase
Hip Hop Inc highlights the truth that Hip Hop culture is BIG business and the key to success is branding. For those interested in using Hip Hop to reach and teach youth and young adults I suggest checking out "Live Above The Hype: A Hip Hop Life Skills Curriculum." It includes 20 insightful lessons that initiate in depth self reflection in at risk youth and young adults, with a powerful foreword written by Dr. Michael Eric Dyson! Peace to Hip Hop INC.
Inspiring Nov. 1 2013
By Delanya T. - Published on
Format: Paperback Verified Purchase
This book has an inspiring aspect to keep you moving, and also motivated in this musical competition. The music has a tendency to utilize narrow minded insight to over rare talent, but the book helps fill in that gap of narrowness.
Five Stars Dec 17 2014
By Durie J Purvis - Published on
Format: Kindle Edition Verified Purchase
Love this book, a real easy read.
2 of 4 people found the following review helpful
Hip Hop Inc -- A little misleading Jan. 12 2007
By Vicky Vale - Published on
Format: Paperback
I thought the premise of this book was great, but basically the book was a re-write of the history of hip-hop, starting with Russell Simmons. The book listed the wealth and a few tactics of P. Diddy, Jay-Z and Russell, but didn't apply any real strategic feedback.

I thought the book would outline basic business school practices such as -- Understand your market -- or something like that and THEN take that principle and break down how the hip-hop artist followed that business principle.

Totally, totally disappointing. I wanted my money back, but I wrote my name in the book.