From Publishers Weekly
With contagious enthusiasm, droll photographs and '60s lingo, Yowell tells the breezy story of JanSport, maker of Trail Dome tents and ubiquitous day packs. One of the company's cofounders—"three long-haired hippies with little more to their names than a thirst for high adventure and a love for the outdoors"—Yowell chronicles JanSport's "forty years of innovation, adventure, and general outdoor grooviness." While offering an inside look at some specific corporate decisions and initiatives, he keeps the focus on incorporating "the spirit of freedom" in everyday business life. But if the author's voice weren't so engaging, some sections, like the multiple chapters on JanSport mountain-climbing events, would feel off-target. Yowell seems amused by the whole idea of writing a business book—he follows a long tale about yaks and a Mount Everest climb with "I'm sure there's a business principle somewhere in that experience." Yet he does offer some feel-good ideas that may resonate with readers, such as nurturing and speaking well of others and being "glad when things don't work out as planned. You might just discover the next great invention." Right on, brother.
(Jan.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
At the cusp of JanSports 40th anniversary, The Hippie Guide to Climbing the Corporate Ladder & Other Mountains chronicles the dramatic adventures and accomplishments of the man behind one of the worlds most recognized brands. From small-town Kansas boy to adventure-junkie extraordinaire, this book traces Skip Yowells journey to the top of the outdoor industry. Full of insightful details and photos from around the world, this books offer a behind-the-scenes look at how Skip and his team built a successful company--and changed an entire industry--by breaking the rules and taking good care of their customers.