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Homepage Usability: 50 Websites Deconstructed Paperback – Nov 5 2001


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Product Details

  • Paperback: 336 pages
  • Publisher: New Riders; 1 edition (Nov. 5 2001)
  • Language: English
  • ISBN-10: 073571102X
  • ISBN-13: 978-0735711020
  • Product Dimensions: 1.7 x 25 x 24.8 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (62 customer reviews)
  • Amazon Bestsellers Rank: #196,265 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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1 of 1 people found the following review helpful By Douglas C. Bates on March 14 2003
Format: Paperback
Don't even bother with this book unless you've also read Jakob Nielsen's "Designing Web Usability : The Practice of Simplicity" -- his vastly superior work. It's not that the content of "Homepage Usability" is wrong. It's actually insightful analysis... repeated 50 times. The redundancy is the problem. I like Nielsen's work, and it's important to me because I manage a popular website. But this book feels like it was something written as a regular column for a monthly magazine. The redundancy is has a nice preaching-to-the-choir effect if it's a once-a-month reminder; it's mind-numbing if you try to ready 50 of them in a row.
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By Zyna Taylor on April 23 2013
Format: Paperback Verified Purchase
This one takes a bit of slogging through, but it's got great advice and the best thing about it is the illustrated examples. Lets you really see exactly what the author is talking about. It's not a Steve Krug book...I get the feeling if I met the author I might not like him much, but he definitely knows exactly what he's talking about. Not a light read, but absolutely worth the time.
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Format: Paperback
In the past Jakob Nielsen has written intelligent and cutting-edge commentary on the state of online usability. When it comes to software and web usability he has only a handful of equals. This book is a huge let-down following his excellent book, "Designing Web Usability" - that is a must read. Anything worth learning in "Homepage Usability" is already in "Designing Web Usability."
Jakob Nielsen goes well beyond usability here. He now either believes he is qualified to give sales, marketing, copywriting and advertising advice or, as the hefty price-tag for this book indicates, he may have just sold out. The latter may be truer. Evidence for this is how he recently sent out his widely-read newsletter with advertising suggestions for Google.com without disclosing the nature of his financial relationship to the company.
Deconstructing homepages is only a somewhat useful exercise anyway. Most user actions take place deeper within the site. The goal of the homepage is not just usability, but to persuade the visitor to click beyond. Nielsen misses this completely when he offers advice suggesting that navigational elements never be repeated. Does he believe every user studiously examines every navigational element before deciding what to do next?
Here are another couple of examples of how poorly thought-out, inconsistent and inaccurate his advice is:
+ Internal Search Engines - Advising that every homepage must have a search engine input box contradicts research that shows how inefficient search queries are for most users and how it compromises conversion
+ Copywriting - Dogmatically proclaiming that exclamation points don't belong on homepages is arrogance running headlong into ignorance. Good copywring is sensitive to context.
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3 of 3 people found the following review helpful By Greg Whisenant on Oct. 1 2002
Format: Paperback
As a software designer, I keep pretty close tabs on the current thinking about usability. And while Nielsen's periodic AlertBox column is excellent, this book seemed more like something you simply flip through rather than use as a solid desk reference on Web site and homepage design.
Several times as I read through the book, I thought to myself that he really sold himself short. Lists are so long as to be utterly unusable, and the "mistakes" he highlights are too repetitive, and often ambiguous. This is hardly the kind of empirical-evidence-based advice I was hoping for; in the end, it seemed like he just jotted down notes as he went along and found someone to publish it. And while the look and feel of the book itself is excellent, the content is poorly thought out. Maybe he just needs a better editor (after all, I found many typos, something that's hard to stomach when he is so critical of similar mistakes). Finally, some of the advice he offers merely serves to demonstrate his lack of business experience and basic branding and marketing, which is both ironic and embarrassing.
I'll admit that his task isn't an easy one, as he faces a central dilemma: he either must point out every little problem, or risk coming under fire for missing something. Unfortunately, I think he erred on the side of "too much trivia" at the expense of his readers. The book was fun to look through, and it gave me several important insights into homepage design, but I can' t imagine that I will ever refer to it. If you want excellent insight into web page and homepage usability, I would stick with the Alertbox.
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2 of 2 people found the following review helpful By "sherzodr" on May 29 2003
Format: Paperback
According to this book, users spend most of their time on other sites than your site... When a user visits your site, he/she will be bringing a large load of mental baggage accumulated from prior visits to thousands of other home pages. So by the time they reach your web site, users have accumulate a generic mental model of the way a homepages are supposed to work, based on their experience on these other sites.
It is a very interesting point. According to authors of the book, there are few large web sites that might count themselves among the first 10 to 20 sites visited by new users. And design of these web sites dictate the design conventions that a user will expect when he/she visits other web sites.
Example of some of these conventions mentioned in the book are:
upper-left corner is the best place for a site logo
upper-right corner are more generic locations for search widgets and "help" links
Navigation of the site is best usable either as a tab-style (such as in amazon.com) or as a column on left side of the page (such as in CNN.com)
Links should be blue-underlined, and visited links should be purple-underlined
footer navigation links should be only for "foot-note-related" content and should be limited to no more than 7 links
on and on it goes
So how do authors derive these conclusions? The process is actually very interesting. They conduct studies of top 50 chosen web sites and group their findings into conventions.
The book also "deconstructs" those 50 chosen Home Pages, and provides annotated analysis. You may find it interesting. Among those are such sites as About.com, Accenture.com, Yahoo.com, BBC Online, CNET, Disney, eBay, Microsoft, IBM and many more.
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