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Hoopla: The Art of Unexpected Embroidery [Paperback]

Leanne Prain

List Price: CDN$ 29.95
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Book Description

Sep 1 2011

A Library Journal Best Book of the Year

Alcuin Society Book Design Award winner (1st place, reference books)

Hoopla, by the co-author of the bestselling Yarn Bombing: The Art of Crochet & Knit Graffiti, showcases those who take the craft of embroidery where it's never gone before, in an astonishing full-colour display of embroidered art. Hoopla rebels against the quaint and familiar embroidery motifs of flowers and swashes, and focuses instead on innovative stitch artists who specialize on unusual, guerrilla-style patterns such as needlepoint nipple doilies and a ransom note pillow; it demonstrates that modern embroidery artists are as sharp as the needles with which they work.

Hoopla includes twenty-eight innovative embroidery patterns and profiles of contemporary embroidery artists including Jenny Hart, author of Sublime Stitching; Rosa Martyn of the UK-based Craftivism Collective; Ray Materson, an ex-con who learned to stitch in prison; Sherry Lynn Wood of the Tattooed Baby Doll Project, which collaborated with female tattoo artists across the US; Penny Nickels and Johnny Murder, the self-described Bonnie and Clyde of Embroidery; and Alexandra Walters, a military wife who replicates military portraits and weapons in her stitching.

Full-colour throughout and bursting with history, technique, and sass, Hoopla will teach readers how to stitch a mythical jackalope and mean and dainty knuckle-tattoo church gloves, as well as encourage them to create their own innovative embroidery projects. If you like anarchistic DIY craft and the idea of deviating from the rules, Hoopla will inspire you to wield a needle with flair!


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Product Details

  • Paperback: 400 pages
  • Publisher: Arsenal Pulp Press; 1 edition (Sep 1 2011)
  • Language: English
  • ISBN-10: 1551524066
  • ISBN-13: 978-1551524061
  • Product Dimensions: 20.3 x 2.6 x 22.2 cm
  • Shipping Weight: 1.2 Kg
  • Amazon Bestsellers Rank: #135,120 in Books (See Top 100 in Books)

Product Description

Review

Proving there's much more to stitching than flower patterns, Hoopla inspires creative activism by presenting the art of embroidery through critical lenses of gender, class, and culture. Radical artists, take note: here's a new challenge for you.
—Julia Horel-O'Brien, Shameless magazine (20110603)

With hilarious DIY projects, like needlepoint nipple doilies, Hoopla proves that there's a place in every woman's heart (and wardrobe) for some cheeky thread work.
Elle (Elle 20110918)

Prain’s admiration for and fascination with the work of embroiderers shines in this visual and thoughtful collection of interviews and instructional guides.
Plaid Magazine (Plaid 20110927)

It presents embroidery as a bright, bold, smart and sophisticated art form. Just as promised, Hoopla is a craft book with attitude.
Canada Arts Connect (Canada Arts Connect 20110928)

Prain (co-author of Yarn Bombing) offers out-of-the-ordinary designs, starched with humor. Informative and inspirational interviews with embroiderers prove they don't sew like their grannies. But Grandmother would approve of the practical sections -- on history, tools from needles to the humble thimble, types of embroidery, and finishing techniques.
Publishers Weekly (Publishers Weekly 20111001)

About the Author

Leanne Prain is the co-author (with Mandy Moore) of Yarn Bombing (2009), now in its third printing, and the author of Hoopla: The Art of Unexpected Embroidery (2011). She co-founded a stitch and bitch called Knitting and Beer in order to expand her skills while knitting at the pub. A professional graphic designer, Leanne holds degrees in creative writing, art history, and publishing. She lives and knits in Vancouver. unexpectedembroidery.com

Jeff Christenson is a food and object photographer, and can’t recall how he got mixed up in the dangerous world of craft. He is based in Vancouver, BC, and has helped to document the work of many of the city’s talented crafters.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  5 reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars A huge value - This book is enormous Oct 13 2011
By R. GALE - Published on Amazon.com
Format:Paperback
I attended a book launch/signing event at Assemble Gallery and Studio in Seattle, WA. I had seen a picture of the cover of Hoopla and was intrigued because I'm obsessed with embroidery. I had no idea how LARGE this book was. The photography is stunning. The projects are interesting. And the artist profiles are inspiring. I have been flipping through it ever since. Can't recommend it enough.
3 of 3 people found the following review helpful
5.0 out of 5 stars Hoopla review Feb 1 2012
By carriedol - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I love this book. It's laid out beautifully and is so interesting. i can look at the embroidery artwork in this book for hours. So unique. Very interesting interviews with the featured artists and great patterns offered, great ideas. full of inspiration, which is what i was looking for. Recommend this book!
2 of 2 people found the following review helpful
4.0 out of 5 stars Good book spoilt by poor kindle edition Sep 16 2012
By A. Watson-Will - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
This is an easy-to-read survey of artists using embroidery in contemporary, surprising and at times startling ways. The works shown will delight, amuse and provoke you. I wasn't specifically looking for a book with patterns, and have not tried any, so I cannot comment on them. Personally, I would have preferred some more depth on some of the artists. Additionally, I bought the kindle edition and have to say it was very poorly adapted. Notations for illustrations were out of order and quite confusing. It was necessary to flip backwards and forwards to read descriptions of the work and this definitely reduced reading pleasure. Also, while artists' website addresses were given, about half the time they weren't hot-linked, and in the iPad at least, it isn't possible to copy text from within the kindle app, so this was very annoying. Given the Kindle edition is only a few dollars less than a new copy from Amazon, this really isn't good enough.

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