- Hardcover: 352 pages
- Publisher: Wiley; 1 edition (Aug 30 1999)
- Language: English
- ISBN-10: 0471296791
- ISBN-13: 978-0471296799
- Product Dimensions: 19.8 x 2.9 x 23.6 cm
- Shipping Weight: 830 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #1,078,241 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:
* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
From the Back Cover
What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:
* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
Inside This Book
(Learn More)
First Sentence
"IBM Plans to Revamp Sales Structure" reads the headline of the Wall Street Journal, reporting that IBM sales account executives will now be organized by industry and not the more traditional geographic territory approach. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
"IBM Plans to Revamp Sales Structure" reads the headline of the Wall Street Journal, reporting that IBM sales account executives will now be organized by industry and not the more traditional geographic territory approach. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Good intro to the industry; good refresher course,
By A Customer
This review is from: Hospitality Sales: A Marketing Approach (Hardcover)
I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (2 customer reviews) 1 of 1 people found the following review helpful
5.0 out of 5 stars
Good intro to the industry; good refresher course,
By A Customer - Published on Amazon.com
This review is from: Hospitality Sales: A Marketing Approach (Hardcover)
I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.
4.0 out of 5 stars
Nice Conditions,
By Roberto Paniagua - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Hospitality Sales: A Marketing Approach (Hardcover)
I received this book in optimal conditions, with no highlights, perfect, almost clean. I was a good transaction. I am very happy with this book.
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