There is no shortage of material on web site usability (see Computer Media, LJ 3/1/02). Hot Text shines in its comprehensive coverage of online writing. One will find information on XML and writing for database-driven sites; creating FAQs, blogs and newsletters, and online r sum s; and becoming a web writer or editor. Although it does not break any new ground, Back to the User is a solid summary of current thought on the "user-centered" approach, covering both writing and design. It largely focuses on business sites, with additional information on e-commerce and branding. Both titles are appropriate for public libraries. Shaping Web Usability, while more academic, also addresses specific issues such as designing for older adults and handheld devices. Recommended for larger public and academic institutions.
Copyright 2002 Reed Business Information, Inc.
Hot Text examines good writing practices and discusses their application to and implementation on the web. -- Dr. Jean A. Pratt, Business Information Systems, Utah State University
Inspiring, authoritative, fun, and personalHot Text is an instant classic. -- Rich Coulombre, Principal, The Support Group, Needham, Massachusetts
This is the best web writing book around, with excellent coverage of history, theory, and application. -- Muriel Zimmerman, Coordinator, Programs in Technical Communication, University of California, Santa Barbara
Warm, informative, conversational, inspiring, and honest, this book gave me great ideas and models without feeling like a lecture. -- Colombe Leland, Web writer, newspaper editor, Albuquerque, New Mexico
Why is online writing so bad? Probably because books like this haven't been available until now. Buy it. Read it. -- Seth Godin, Author of Survival is Not Enough, Permission Marketing, and Unleashing the Idea Virus
An excellent book that points out the differences between digital media and paper media. I especially learned a lot in Chapter 3 - What Will the Web Do to My Text? Read morePublished on April 24 2004 by A. J. Vasaris
I bought it and never regretted it.
It features a lot about web writing you won't find anywhere else.
Hot Text is a veritable gold mine of brilliant information for the web content professional. It is very comprehensive and full of practical tips and focused advice. Read morePublished on April 26 2002 by Gerry McGovern
Collaboratively written by webmaster experts Jonathan and Lisa Price, Hot Text: Web Writing That Works presents easy to understand style guidelines based on quantitative research... Read morePublished on April 11 2002 by Midwest Book Review
As the number of web sites with extensive textual content continues to contract, it is time for all content providers to reevaluate their creative policies. Read morePublished on March 17 2002 by Charles Ashbacher