An excellent book that points out the differences between digital media and paper media. I especially learned a lot in Chapter 3 - What Will the Web Do to My Text? Read morePublished on April 24 2004 by A. J. Vasaris
I bought it and never regretted it.
It features a lot about web writing you won't find anywhere else.
Hot Text is a veritable gold mine of brilliant information for the web content professional. It is very comprehensive and full of practical tips and focused advice. Read morePublished on April 26 2002 by Gerry McGovern
Collaboratively written by webmaster experts Jonathan and Lisa Price, Hot Text: Web Writing That Works presents easy to understand style guidelines based on quantitative research... Read morePublished on April 11 2002 by Midwest Book Review
As the number of web sites with extensive textual content continues to contract, it is time for all content providers to reevaluate their creative policies. Read morePublished on March 17 2002 by Charles Ashbacher