- Paperback: 168 pages
- Publisher: Infinite Corridor Pub (June 1997)
- Language: English
- ISBN-10: 0965729893
- ISBN-13: 978-0965729895
- Product Dimensions: 21.1 x 13.5 x 1 cm
- Shipping Weight: 204 g
- Amazon Bestsellers Rank: #1,680,089 in Books (See Top 100 in Books)
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Product Details |
Inside This Book
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First Sentence
Competition in the lodging industry has become heavy this past decade and all indicators point to an escalating battle vying for reservations at an acceptable rate. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Competition in the lodging industry has become heavy this past decade and all indicators point to an escalating battle vying for reservations at an acceptable rate. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.3 out of 5 stars (9 customer reviews)
25 of 26 people found the following review helpful
5.0 out of 5 stars
Zack Stewart Review, May 22 2000
By Zack Stewart - Published on Amazon.com
This review is from: Hotel & Motel Sales, Marketing & Promotion: Strategies to Impact Revenue & Increase Occupancy for Smaller Lodging Properties (Paperback)
I am the guest services/front office manager for the Holiday Inn in Athens, Ga. I was interested when I purchased this book in obtaining information to increase our sales and develop our group and transient markets. I also hoped to in our customer service levels to meet to standards of an increasingly demanding market. This book gave me a tremendous amount of information that allowed me, not only to meet, but exceed my goals concerning market growth, an understanding of customer requirements in an increasing demanding market. The book was very well written and organized in a very easy to understand style, for someone with only limited knowledge of the terms used in the hotel industry. I am very pleased with my purchase of this material and would recommend this material to anyone in the hotel industry that desires success in the field.
6 of 6 people found the following review helpful
5.0 out of 5 stars
What a great resource book!, July 11 2002
By jbd - Published on Amazon.com
This review is from: Hotel & Motel Sales, Marketing & Promotion: Strategies to Impact Revenue & Increase Occupancy for Smaller Lodging Properties (Paperback)
As a real estate broker who deals specifically with hotels and motels, I find this to be a great book for my clients. Wether it be a 20 unit motel or a 120 unit hotel, this sales and marketing book is a great tool. I have presented this book to my clients during the initial phase, as we are looking at many different properties, to prepare them for what lies ahead and so that they can learn how to maximize the potential of their property to gain a wide customer base. I have also given the book to clients when we "close" the property so that they can learn different ways to maximize their income. Even when the clients have management experience this book can help with new ideas. I have received nothing but positive feedback from my clients on how this book has helped them and their success is my success!
8 of 9 people found the following review helpful
5.0 out of 5 stars
Hotel & Motel Sales, Marketing & Promotion : Strategies to I, Nov 4 2001
By Masanori Kajiki - Published on Amazon.com
This review is from: Hotel & Motel Sales, Marketing & Promotion: Strategies to Impact Revenue & Increase Occupancy for Smaller Lodging Properties (Paperback)
This is a real practical book on hotel marketing. When I was an MSc student in UK, I read a lot of academical books and papers, but they were theoratical and short of giving concrete ideas. For a hotel manager, this book is very handy in planning a business plan and marketing objective. I do wish the author would issue a followup copy or write another one which delves into the issue still further.
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