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House Industries with CDROM [Hardcover]

House Industries
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

Jan 1 2004
House Industries is famous for their impeccable tongue-in-cheek takes on American popular culture, on comic influences such as Ed "Big Daddy" Roth and on modern design classics from Neutra to Charles Eames. Based in Delaware, its members have been producing premier league typefaces and designs for a huge and devoted fan base since 1993.

Because their font and design work deftly meld cultural, musical and graphical elements, one becomes part of a concept and a way of life by buying a House product. Their prize-winning font families, for example, are lovingly packaged to match the overall font theme in wallets, bowling bags, UFOs, etc. Their unique type products can be seen internationally on anything from your favourite brand of cereal to highly circulated magazines and television shows. The stylish House catalogue, which is published three to four times a year, now reaches an audience of over 80,000.

This spot-varnished, linen-bound hardcover volume features 240 pages of highlights from House Industries' current work, including a distilled collection of photographs, sketches, original illustrations and personal anecdotes. Employing 6-colour-printing on a variety of paper types, this publication also includes five original fonts created exclusively for the book that will not be available anywhere else. The font CD also contains bonus audio tracks of stupid phone messages, appreciations and various other House hijinks, which may have occurred over the past few years. Because each House font is normally priced between $100 and $250, their inclusion is an added delight and makes the book an irresistible bargain for all aficionados.


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5.0 out of 5 stars If You Haven't Heard Oct 13 2006
Many have use fonts from House Industries. Their latest fonts are both appealing to consumers and useful to designers. House fonts become cliches within months of being released due to their popularity. The members of House Industries use a combination of craftsmenship, nostalgia and virtuosity in their design, seen here in this book, that is intoxicating. This book is really just a fetish piece, but I bought it anyways. I am sure that anyone involved in the production of this book lost ten years off their natural life because the printing is so fiendishly complex.
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5.0 out of 5 stars Worship in the temple of House Industries July 10 2004
A densely packed volume of House Industries' portfolio and history. Visually stunning, over designed and complete eye candy. This is one of the few graphic design books that is as interesting to read as it is to look at. And a reminder to those in the design business that even when you're "at the top," you still have to deal with difficult clients and worry about paying the bills.

A bit pricey, but worth every penny.

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5.0 out of 5 stars Mandatory Reading For Every Designer! Jun 16 2004
True to its word, the House Industries book is fantastically over-designed, each page a testament to the Buddhist-like patience of the collective printers who have worked with them over the years.

The story telling is relaxed, entertaining and hilariously self-deprecating. Although, the folks at House don't take themselves too seriously, they are a Cultural tour-de-force in the design world and have set design trends that major retailers (Target, Old Navy) have been ripping-off for years and have made millions from.

Their unique vision, talent and respect for their craft is inspiring. Their appreciation for the unrecognized commercial artists of the past is practically a public service. After reading this book though, I felt like I should probably quit design and get a cashiers job at Key Food. Okay, more accurately, I was just shamed into raising the standards of my own work.

This is a truly inspiring book and should be required reading for practicing and wanna-be designers. Spring for a few extra bucks and buy it on their web site and get a numbered and signed addition. www.houseindustries.com

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