This is a no-nonsense guide that increases your retail sales closing rate. It shows how to virtually eliminate the common "Just looking!" objection. It explains a proven six-step program to closing a retail sale. The six steps take the mystery out of sales. Customer psychology, sales slumps, competition, be-backs, customer pick ups and floor preparation are all explained. It's written for sales people so it is easy to read, humorous, and to the point.