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How to Be Invisible: The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life Hardcover – Mar 18 2004


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Product Details

  • Hardcover: 304 pages
  • Publisher: Thomas Dunne Books; Second Edition, Revised edition (March 18 2004)
  • Language: English
  • ISBN-10: 0312319061
  • ISBN-13: 978-0312319069
  • Product Dimensions: 15.1 x 2.7 x 21.6 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #305,568 in Books (See Top 100 in Books)

Product Description

About the Author

J. J. (Jack) Luna sold his outdoor advertising business in the Upper Midwest in 1959 and moved with his wife and small children to Spain's Canary Islands (off the coast of West Africa). Outwardly, he worked as a professional writer and photographer. Secretly, however, he dodged the Spanish Secret Police while working underground in an activity that was at that time illegal under the dictatorship of Generalissimo Francisco Franco. In 1970 Franco, yielding to intense pressure from the western world, moderated Spain's laws. Luna was now free to come in from the cold. By that time, however, privacy had become an ingrained habit. In the years that followed he started up various low-profile home-based businesses, built them up and then sold them. He is currently an international consultant specializing in personal privacy and security.

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Customer Reviews

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1 of 1 people found the following review helpful By A Customer on March 11 2004
Format: Hardcover
After reading the first edition, I was eager to read the revised addition. I was not disappointed by the many updates that have been included.
First, as before, I was pleased by the simplicity of what is taught. None of the "off shore" schemes promoted by others, and most important for me was the avoidance of anything illegal.
Mr. Luna provides readers not only with methods of keeping one's personal life private, but encourages readers to learn from those methods and develop their own methods that work best for them. But he doesn't stop with the book. Readers of the book are granted access to a portion of his web site that the author has REGULARLY updated for years. This area of his web site provides readers with updates-- very important considering how the world changes so quickly. He also responds personally to readers questions, and posts the responses online so we can all learn together.
It becomes very clear early on that the author has employed these techniques himself, so he knows what works and what doesn't.
He also provides resources-- actual names of people who the author trusts to help protect your privacy.
When one combines the information in the book, the resources, and the web site, one gets a complete privacy package.
I strongly recommend you get this book now-- even if you can't immediately forsee a need for privacy. The steps you need to take can't wait until after someone on the highway feels you cut them off and calls his friend of a friend at the DMV to learn where you live-- it's too late then!
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1 of 1 people found the following review helpful By Omaha Loyalty on March 10 2004
Format: Hardcover
I own both of J.J. Luna's "How to be Invisible" books, the original and the newly revised edition for 2004. J.J. Luna is an excellent privacy consultant and he keeps up on his trade providing you with correct and current information on protecting your personal privacy.
More info is available @ [...] with feedback and advice. I have personally written Mr. Luna and one of his accomplices, "Senorita" with questions and suggestions and they have always responded in a quick and courteous manner. I believe this illustrates Mr. Luna's commitment to his readers; something most privacy advocates avoid so that no one can call their bluff.
In "How to be Invisible" the 2004 revision, Mr. Luna does more than just fill the gaps of his old book. He makes it a point to provide the reader with an overall sense of comfort in following his practices, holding your hand through the hard parts and sending you in the right direction to continue on living a private life.
In the beginning of the new book J.J. admits that the events of September 11th 2001 and the subsequent security measures enforced, changed or eradicated a large portion of the first rendition. The changes themselves though, were not very substantial. The theme is the same, the details are a little more detailed and overall I found this new revision to be more informative and helpful than the first. Mr. Luna filled the needed gaps and provided the missing links that every revision attempts to do, and he succeeded. The end result is an easy to follow, informative and moving guide to living a more private life.
Protecting your privacy is not something you should be ashamed of, it does not make you a zealot, it gives you the personal protection that you deserve in today's society. Mr. Luna's book gives you all the information you need to start sewing your modern security blanket. If you value your life and the life of your family, you owe it to yourself and to them to become informed. Start here!
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1 of 1 people found the following review helpful By C. Mcdonough on June 8 2009
Format: Hardcover Verified Purchase
This is a terrific book. I'd never thought anyone could be invisible in this surveillance dominated society of ours. But JJ Luna seems to know how it's done. Could frustrated surveillance of the no-name, invisible populace be the way of the future? This is a spell-binding How-To. It's not all exotica. For example, there are pointers on walkie-talkies for family use. When I finish it, maybe I'll start building an invisible self. If I do, I'll let you know how it turns out. But you won't know it's me, of course.
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Format: Hardcover
In today's world of hackers, stalkers, voyeurs, or just plain nosy people, privacy is of the utmost concern. It can literally mean being the target of a crime (such as identity theft or worse) or luckily being overlooked and out of reach of criminals. This book teaches simple, yet effective ways to protect yourself by being "invisible".
This book teaches how to do everything from just having your mail sent to different address to almost creating a whole new identity. Most people would only need minimal privacy enhancement to help them sleep at night, and this book accommodates that person. Surprisingly, though, it also accommodates the person looking to being as close to invisible as possible!
Overall, this book is a fast read that is sectioned off well. You do not need to read every chapter in this book, but can simply skip to each chapter that pertains to you. Most of all, it has the simple step-by-step legal methods that almost anyone can employ and help keep their personal welfare a little more secure.
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