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How Brands Become Icons: The Principles of Cultural Branding
 
 

How Brands Become Icons: The Principles of Cultural Branding [Hardcover]

D. B. Holt
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Inside This Book (Learn More)
First Sentence
FROM NELSON MANDELA TO RONALD REAGAN, from Steve Jobs to Sam Walton, from Oprah Winfrey to Martha Stewart, from Michael Jordan to Muhammad Ali, from Andy Warhol to Bruce Springsteen, from John Wayne to Woody Allen, cultural icons dominate our world. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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