- Paperback: 256 pages
- Publisher: Wiley; 1 edition (Oct 27 1994)
- Language: English
- ISBN-10: 0471012734
- ISBN-13: 978-0471012733
- Product Dimensions: 23.5 x 19.1 x 1.9 cm
- Shipping Weight: 454 g
- Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: #300,373 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more
Ingram
"How to Conduct Your Own Survey" gives readers everything needed to do it themselves. Without any prior training, they can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step language, Priscilla Salant and Don. A. Dillman provide the tools readers need.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The woman on the telephone sounded anxious. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
2.0 out of 5 stars
Outdated,
By Max Headroom (Midpines, CA United States) - See all my reviews
This review is from: How to Conduct Your Own Survey (Paperback)
This book was published in 1994, prior to the internet boom. It covers telephone, mail, and face-to-face surveys. It doesn't cover email surveys or internet-based surveys. It also fails to mention scaling or data-types. If you're looking for ideas on questions, or are concerned about sampling techniques, you'll find some info here. This is one of those "partial references": it covers some things, but leaves enough out that you'll need to buy another reference to compliment it. If you're looking for the latest in survey methodology, this book doesn't have it.
5.0 out of 5 stars
Excellent for beginners,
By
This review is from: How to Conduct Your Own Survey (Paperback)
The book is very helpful for people like me that did not know about surveys.
It is easy to follow and understand. It does not have information related to web surveys but it gives you the basis for surveys in general.
5.0 out of 5 stars
An excellent practical resource,
By
This review is from: How to Conduct Your Own Survey (Paperback)
This is an excellent guide to every step of survey research. I have bought at least 4 copies, which continually go missing as I lend them out to graduate students and colleagues I work with in health non-profits. It is very accessible and practical, has great examples of good and bad questions, good and bad cover letters etc. Also clearly presents the basic principles of one question per question and how to get a good response people that many people who write surveys, including doctoral students, have never learned. Not in my view at all outdated!
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