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How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman (Author) Average Customer Review:   (27)
Usually ships in 1 to 2 months Eligible for FREE Super Saver Shipping on orders over CDN$ 25. CDN$ 32.95 CDN$ 20.65
From Publishers Weekly
Harvard Business School professor Zaltman notes that despite enormous amounts of time and money dedicated to customer surveys and marketing, approximately 80% of all new products fail within six months or fall significantly short of their profit forecast. This shouldn't be surprising, he... Read More |
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