How To Drive Your Competition Crazy:Creating Disruption For Fun And Profit: Amazon.ca: GUY KAWASAKI: Books

Product Description

From Publishers Weekly

Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki.
Copyright 1996 Reed Business Information, Inc. --This text refers to the Paperback edition.

Book Description

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive. 40,000 first printing.

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First Sentence
Our dream was simple: send IBM back to the typewriter business holding its Selectric typewriter balls. Read the first page

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Customer Reviews

10 Reviews

5 star:		(7)
4 star:		(2)
3 star:		(1)
2 star:		(0)
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Average Customer Review

4.6 out of 5 stars (10 customer reviews)

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4.0 out of 5 stars Mishmash of Marketing and Strategy, Nov 1 2001

By

Anthony Barker (Toronto) - See all my reviews
(REAL NAME)

This review is from: How To Drive Your Competition Crazy (Paperback)

A mixture of marketing and strategy, much of it better said by others, such as Al Ries (Focus : The Future of Your Company Depends on It), Geoffrey A. Moore (Crossing the Chasm, Inside the Tornado, etc), and Co-opetition.

On the marketing strategy side one key point came out. You have to be customer focused, but in order to create the revolutionary product, you have to know customers better than they know themselves. You can then make the logical jump to satisfy their unknown needs. How do you sell them something they don't know they want? Prototype and get the product into the users hands so that word of mouth marketing can take over and drive your customers to become "evangelists".

I was a bit disappointed as much of it simply rehashes ideas and I expected better from Guy.

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5.0 out of 5 stars Highly Recommended!, May 10 2001

By

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 1000 REVIEWER) (REAL NAME)

This review is from: How To Drive Your Competition Crazy (Paperback)

Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children's literature. We [...] recommend it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.

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5.0 out of 5 stars A great book to learn from and to have fun reading alike, Aug 27 2000

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A. Kallmeyer "Heilpraktiker" (Hannover) - See all my reviews
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This review is from: How To Drive Your Competition Crazy (Paperback)

See my comments for his other book: 'Rules for Revolutionaries'. They apply all the same.

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