Goldfarb's book is one of the most pleasant surprises I've read in a while - I'm so glad a friend put it in my hands. I couldn't put it down! I read it in two days and then a week later decided to read it again.
The last "dude" book I was convinced to read was Tucker Max's "I Hope They Serve Beer in Hell," which I admittedly enjoyed (though I might deny that in person). While this book does fall into the same category based on the narrator's playboy attitude and acerbic tone, "How To Fail" is funnier, sweeter and actually a bit insightful. Also, I loved that it was one narrative as opposed to a compilation of vignettes. The protaganist in "How to Fail" is a somewhat lovable/somewhat hatable character, but his story and experiences are relatable and shockingly honest.
For girls, if you like Chelsea Handler's kind of humor, you'll really dig this too. Guys, you either know this guy or you are this guy, and either way will find the story hilarious to read. Highly recommended. (That is, recommended for those who are comfortable with swearing and explicitly detailed romantic encounters - don't give it to your grandma.)