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How to Get Ideas [Paperback]

Jack Foster (Author), Larry Corby (Illustrator)

4.9 out of 5 stars See all reviews (38 customer reviews)

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Product Details

Paperback: 399 pages
Publisher: Berrett-Koehler Publishers (Oct 21 1996)
Language: English
ISBN-10: 157675006X
ISBN-13: 978-1576750063
Product Dimensions: 21.3 x 13.7 x 1.8 cm
Shipping Weight: 386 g

Average Customer Review: 4.9 out of 5 stars See all reviews (38 customer reviews)

Amazon Bestsellers Rank: #439,597 in Books (See Top 100 in Books)
- #78 in Books > Business & Investing > Business Life > Motivation & Self-Improvement

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Product Description

Review

"The best book on creativity I have ever seen." -- Ron Hoff, author of the bestselling I Can See You Naked: A Fearless Guide to Making Great Presentations --This text refers to an alternate Paperback edition.

Book Description

Having spent 40 years in advertising and coming up with new ideas every day, the author shows readers seven ways to condition the mind to produce ideas and four subsequent steps for creating ideas on command. 12 line drawings.

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Inside This Book (Learn More)

First Sentence
Before we figure out how to get ideas we must discuss what ideas are, for if we don't know what things are it's difficult to figure out how to get more of them. Read the first page

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Customer Reviews

38 Reviews

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Average Customer Review

4.9 out of 5 stars (38 customer reviews)

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5.0 out of 5 stars If You Need to Come Up with Ideas and Solutions, Read This, April 23 2004

Susanna Hutcheson "Copywriting for the Discri... (Midwest U.S.A.) - See all my reviews
(REAL NAME)

This review is from: How to Get Ideas (Paperback)

I won't write a long review about this small but powerful book. But if you are looking at this review and this book, you need ideas.

I'm a professional copywriter with years of experience and ideas are sometimes hard to come by. Yet it is a must in my business. I bought this book to see if it would give me some ideas or some ways to get them.

Well, about half way through, I had an entire campaign written for a client --- a really brilliant campaign that was no doubt better than one I might have come up with had I not read the book.

So get it. Just get it.

Susanna K. Hutcheson
Creative Director
Powerwriting.com LLC

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5.0 out of 5 stars Highly recommended, Feb 21 2004

By A Customer

This review is from: How to Get Ideas (Paperback)

A fantastic book that I know will help me create ideas and put them into action.

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5.0 out of 5 stars A valve to open up your flow of creative juice., Aug 28 2003

Michael Chiodi "author, The Art of Building P... (St. Paul, MN USA) - See all my reviews
(REAL NAME)

This review is from: How to Get Ideas (Paperback)

Ideas. Ideas are the foundation of any successful project. It doesn't matter whether you're working on project at work or on a project at home -- if you can't come up with good ideas to help it along, it won't turn out very well. As a professional personal coach, I always assume that my clients are naturally creative. Yet, sometimes they need a boost to get the creative juices flowing. This easy to read book from an advertising wizard will inspire you to do just that. Read it, and you'll become more idea-prone everyday.

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Most recent customer reviews

5.0 out of 5 stars A great addition to any library
Jack Foster's "How to Get Ideas" is a book you can read and re-read. The proof to me that it's well on its way to being a contemporary classic is that it's been several... Read more

Published on May 18 2003 by The Author's Office

5.0 out of 5 stars An Inspiration for life
Jack Foster's book is not just a great way to think about creativity, but it is a great guide for life. It's full of simple ways to be a better, more interesting person. Read more

Published on Feb 8 2003