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How to Get Ideas [Paperback]

Jack Foster , Larry Corby
2.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 22.42
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Book Description

June 1 2007 BK Life
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

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How to Get Ideas + Thinkertoys: A Handbook of Creative-Thinking Techniques + Cracking Creativity: The Secrets of Creative Genius
Price For All Three: CDN$ 46.98

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Product Description


"The best book on creativity I have ever seen." -- Ron Hoff, author of the bestselling I Can See You Naked: A Fearless Guide to Making Great Presentations

From the Back Cover

How to Get Ideas shows you - no matter your age or skill, your job or training - how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become "idea-prone; " how to make the child within you and your sense of humor work for you; how to develop your curiosity, visualize your goals, rethink your thinking, combine different ideas, and overcome your fear of rejection. Then, Foster gives you a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. Learn how easy it is to become more creative. Read the book you're holding.

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Most helpful customer reviews
2.0 out of 5 stars Not bad, not great March 3 2014
Format:Paperback|Verified Purchase
Had to buy this for a Design course I was taking... ended up only needing it for one chapter. Read through most of the book but, didn't really do anything for me.
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Amazon.com: 4.5 out of 5 stars  46 reviews
42 of 43 people found the following review helpful
5.0 out of 5 stars Thinking the Einstein way May 4 2007
By Frank S. Joseph - Published on Amazon.com
"Albert Einstein said his best ideas came to him while he was shaving," Jack Foster writes in "How to Get Ideas" (2nd ed.). When I read that line, what could I do? I put the book down for a moment and went to shave.

That's about the only time I stopped reading though, and you won't be able to put it down either. For boosting creativity, this book is a lifesaver.

Foster's advice is simple -- have fun, think like a child again, open your mind to new possibilities -- but not necessarily obvious. Most of us do the same old things and think in the same old ways. Foster aims to help us spot these unhelpful patterns, then break out with easy-to-follow tips and stimulating exercises.

And anecdotes. Foster draws on decades of experience as a top creative hand in major advertising agencies, where he encountered guys and gals driven by curiosity -- people who found out how much a ten-gallon hat will hold (three-quarters of a gallon) and how many times per day an African elephant will defecate (16). Illustrating how to solve a problem by stepping around it, Foster tells the story of the woman who solved the slow-elevator problem in her building -- by mounting mirrors in the lobby. (How did she do it? See P. 134.)

You'll discover how to overcome the fears that keep you from thinking creatively ... easy ways to gather information ... combining unrelated facts for new ideas ... the five steps for getting great new ideas ... and how to put them to work for YOU.

You'll finish reading "How to Get Ideas" in an hour or two. But you'll benefit from its advice for the rest of your life.
16 of 20 people found the following review helpful
3.0 out of 5 stars Ideas!!! Sept. 20 2007
By Farid Awad - Published on Amazon.com
This book is a great book to read, the best thing it includes are quotes of famous people, which are mainly funny. Personally I do not believe that this book provided me with any new ways or measures of thinking to get more ideas, it's more of a different theories of people on how to think!!!!

If you are interested in having a good read buy this book, but don't put your hopes up high......
5 of 5 people found the following review helpful
5.0 out of 5 stars The original book came out in 1996. This new version only has 1 review so far - so I wrote a second. May 21 2007
By Jeff Lippincott - Published on Amazon.com
This is a really good book. It was entertaining to read while also educational. The first edition came out in 1996 I think, and this edition just came out earlier this month. The new edition has two new chapters, 5 and 8, which were added because readers thought the information they contain was missing from the first edition.

The book is split into two parts. The first part covers 10 ways you can "search for ideas." And it is by the far the longer of the two parts. The second part explains the five steps of how to get ideas:

1. Define the problem

2. Gather the information

3. Search for the idea

4. Forget about it

5. Put the idea into action

Theoretically, I suppose, the book could have been set up so the second part was actually the first. And the first part could have been relegated to the end. I say this because the first part is really just an expansion of the "third step" of the five steps.

I enjoyed the humor, the quotes, and the stories included in the author's discussion regarding 10 ways to search for ideas. And thus it made perfect sense to me why he put that material at the front of the book. I read the book to see if it would have some practical use to my SCORE clients who are wanta-be entrepreneurs and small business owners. I think there is a practical use, and I recommend that my clients and similarly situated people read this book. It will help them create their business plans and revamp those plans as time passes. 5 stars!
4 of 4 people found the following review helpful
5.0 out of 5 stars A Skeptic Converted July 30 2007
By Gary Freund - Published on Amazon.com
I tend to be skeptical of titles suggesting easy answers to broad problems, but darned if this one doesn't really deliver! Foster's guidelines often fall into the category of "That's pretty obvious, why didn't I think of it?". And therein lies its real beauty: his suggestions are practical, accessible, workable, and often downright ingenious. And not at all limited to his field of advertising.
Furthermore, the book is a delightfully entertaining read. That man can write!
3 of 3 people found the following review helpful
5.0 out of 5 stars This man knew what he was writing Jan. 14 2009
By Yasha - Published on Amazon.com
Unlike many books on the similar topics that tend to oversimplify and generalize everything, this book actually offers some very useful and practical tips to improve your creativity. In an entertaining and easy-to-follow style, Jack Foster explains the common causes that prevent certain people from coming up with ideas of their own (wrong mindset, self-doubt, ineffective thinking skills, lack of knowledge on the subject, etc.) and proposes some well-tested techniques to circumvent or overcome the problems. In each chapter, tons of real-life examples and quotations are given to substantiate that similar views or approaches had been shared by many accomplished creative icons such as Edison and Newton.

This book is highly recommended to anyone who wishes to hone his creative skills. Even though you may not become the next Thomas Edison or Agatha Christie, I'm sure you will at least get something useful out of it.
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