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Richard Montauk is the author of How to Get into the Top Law Schools and How to Get into the Top Colleges, as well as the founder and president of Degree of Difference, a firm that has helped thousands of applicants get into the world's top law and business schools. He received a B.A. from Brown University, an M.S. in Finance, and a J.D. from Stanford University. He formerly worked as a corporate lawyer and a corporate strategy consultant. He divides his time between London, Philadelphia, and San Francisco.
Basically - when you're sitting alone in that room while prepping for your GMAT, or staring at a computer screen while typing up yet another attempt at soul-baring in an essay, the book gives you some important guidelines and things to avoid. I especially like the parts where admissions people from colleges are quoted. In the end though - you write the answers and you smile during the interviews. Just make sure you know exactly "Why X College" and "Why an MBA".
It's a good read with commonsense advice - a good weapon as you hack your way through the admissions process.