In How Markets Fail, John Cassidy presents a new understanding of the economy. He explains that individual behavioural biases and kinks—such as overconfidence, envy, and myopia—often given rise to troubling macroeconomic phenomena, such as oil price spikes, CEO greed cycles, and boom and bust waves in housing.
Cassidy warns that in today's economic crisis, conforming to antiquated orthodoxies is downright dangerous. How Markets Fail offers a new, enlightening way to understand the force of the irrational in our volatile global economy.